GRAND
MEXICO
The Greatest Guide to Jochos & Burgers
  • Vector B McCann / Performance Art
  • Bimbo
  • BUSINESS-TO-BUSINESS
ADVERTISING MARKETING EFFECTIVENESS: PRODUCTS & SERVICES
GOLD
CHINA
The Harbin Sit Pack
  • BBDO China
  • Anheuser-Busch Inbev (China) Sales Company Limited -Harbin Brand
  • DESIGN
ADVERTISING MARKETING EFFECTIVENESS: BEST USE
GOLD
PHILIPPINES
Unbranded Menu
  • Leo Burnett Group Manila
  • McDonald's
  • GAMIFICATION
ADVERTISING MARKETING EFFECTIVENESS: BEST USE
GOLD
UNITED ARAB EMIRATES
Self Check-Out
  • Leo Burnett Middle East
  • K-Lynn
  • RETAIL STORES & E-COMMERCE
ADVERTISING MARKETING EFFECTIVENESS: PRODUCTS & SERVICES
GOLD
UNITED ARAB EMIRATES
The Homecoming
  • Leo Burnett Middle East
  • Home Centre
  • PUBLIC RELATIONS STRATEGY
ADVERTISING MARKETING EFFECTIVENESS: BEST USE
GOLD
CANADA
French Toast Guy
  • McCann Canada
  • Wendy's Canada
  • GUERRILLA
ADVERTISING MARKETING EFFECTIVENESS: BEST USE
GOLD
UNITED ARAB EMIRATES
Time to Read
  • Saatchi & Saatchi Middle East
  • Kinokuniya
  • RETAIL STORES & E-COMMERCE
ADVERTISING MARKETING EFFECTIVENESS: PRODUCTS & SERVICES
GOLD
MEXICO
The Greatest Guide to Jochos & Burgers
  • Vector B McCann / Performance Art
  • Bimbo
  • ARTIFICIAL INTELLIGENCE
ADVERTISING MARKETING EFFECTIVENESS: BEST USE
GOLD
MEXICO
The Greatest Guide to Jochos & Burgers
  • Vector B McCann / Performance Art
  • Bimbo
  • BUSINESS-TO-BUSINESS
ADVERTISING MARKETING EFFECTIVENESS: PRODUCTS & SERVICES
SILVER
CHINA
The Harbin Sit Pack
  • BBDO China
  • Anheuser-Busch Inbev (China) Sales Company Limited -Harbin Brand
  • EVENTS & EXPERIENTIAL MARKETING
ADVERTISING MARKETING EFFECTIVENESS: BEST USE
SILVER
CHINA
The Harbin Sit Pack
  • BBDO China
  • Anheuser-Busch Inbev (China) Sales Company Limited -Harbin Brand
  • ACTIVATION & ENGAGEMENT
ADVERTISING MARKETING EFFECTIVENESS: BEST USE
SILVER
CHINA
The Harbin Sit Pack
  • BBDO China
  • Anheuser-Busch Inbev (China) Sales Company Limited -Harbin Brand
  • BEVERAGES
ADVERTISING MARKETING EFFECTIVENESS: PRODUCTS & SERVICES
SILVER
UNITED ARAB EMIRATES
Self Check-Out
  • Leo Burnett Middle East
  • K-Lynn
  • WEBSITE
ADVERTISING MARKETING EFFECTIVENESS: BEST USE
SILVER
UNITED ARAB EMIRATES
The Drive Thru School
  • Leo Burnett Middle East
  • McDonald's
  • GUERRILLA
ADVERTISING MARKETING EFFECTIVENESS: BEST USE
SILVER
UNITED ARAB EMIRATES
The Drive Thru School
  • Leo Burnett Middle East
  • McDonald's
  • CREATIVE PARTNERSHIPS
ADVERTISING MARKETING EFFECTIVENESS: BEST USE
SILVER
UNITED ARAB EMIRATES
The Hidden Room
  • Leo Burnett Middle East
  • Home Box
  • NEW PRODUCT/SERVICES LAUNCH
ADVERTISING MARKETING EFFECTIVENESS: BEST USE
SILVER
UNITED ARAB EMIRATES
The Hidden Room
  • Leo Burnett Middle East
  • Home Box
  • BRANDED CONTENT/ENTERTAINMENT
ADVERTISING MARKETING EFFECTIVENESS: BEST USE
SILVER
UNITED ARAB EMIRATES
The Hidden Room
  • Leo Burnett Middle East
  • Home Box
  • PUBLIC RELATIONS STRATEGY
ADVERTISING MARKETING EFFECTIVENESS: BEST USE
SILVER
CANADA
Feeding Gamers
  • The Kitchen
  • Delimex
  • GAMIFICATION
ADVERTISING MARKETING EFFECTIVENESS: BEST USE
BRONZE
UNITED KINGDOM
Periodsomnia
  • AMVBBDO
  • Libresse
  • PERSONAL CARE
ADVERTISING MARKETING EFFECTIVENESS: PRODUCTS & SERVICES
BRONZE
PHILIPPINES
Unbranded Menu
  • Leo Burnett Group Manila
  • McDonald's
  • ACTIVATION & ENGAGEMENT
ADVERTISING MARKETING EFFECTIVENESS: BEST USE
BRONZE
UNITED ARAB EMIRATES
Self Check-Out
  • Leo Burnett Middle East
  • K-Lynn
  • ACTIVATION & ENGAGEMENT
ADVERTISING MARKETING EFFECTIVENESS: BEST USE
BRONZE
UNITED ARAB EMIRATES
The Drive Thru School
  • Leo Burnett Middle East
  • McDonald's
  • ACTIVATION & ENGAGEMENT
ADVERTISING MARKETING EFFECTIVENESS: BEST USE
BRONZE
UNITED ARAB EMIRATES
The Drive Thru School
  • Leo Burnett Middle East
  • McDonald's
  • RESTAURANTS
ADVERTISING MARKETING EFFECTIVENESS: PRODUCTS & SERVICES
BRONZE
UNITED ARAB EMIRATES
The Hidden Room
  • Leo Burnett Middle East
  • Home Box
  • INTEGRATED (MULTIPLE MEDIUMS)
ADVERTISING MARKETING EFFECTIVENESS: BEST USE
BRONZE
UNITED ARAB EMIRATES
The Hidden Room
  • Leo Burnett Middle East
  • Home Box
  • ACTIVATION & ENGAGEMENT
ADVERTISING MARKETING EFFECTIVENESS: BEST USE
BRONZE
UNITED ARAB EMIRATES
The Hidden Room
  • Leo Burnett Middle East
  • Home Box
  • TV & CINEMA
ADVERTISING MARKETING EFFECTIVENESS: BEST USE
BRONZE
UNITED ARAB EMIRATES
The Hidden Room
  • Leo Burnett Middle East
  • Home Box
  • RETAIL STORES & E-COMMERCE
ADVERTISING MARKETING EFFECTIVENESS: PRODUCTS & SERVICES
BRONZE
UNITED ARAB EMIRATES
The Homecoming
  • Leo Burnett Middle East
  • Home Centre
  • RETAIL STORES & E-COMMERCE
ADVERTISING MARKETING EFFECTIVENESS: PRODUCTS & SERVICES
BRONZE
UNITED ARAB EMIRATES
The Homecoming
  • Leo Burnett Middle East
  • Home Centre
  • TV & CINEMA
ADVERTISING MARKETING EFFECTIVENESS: BEST USE
BRONZE
UNITED ARAB EMIRATES
The Right to Power
  • Saatchi & Saatchi Middle East
  • LOGI Energy
  • LOW BUDGET (<$100,000 USD)
ADVERTISING MARKETING EFFECTIVENESS: BEST USE
BRONZE
UNITED ARAB EMIRATES
Time to Read
  • Saatchi & Saatchi Middle East
  • Kinokuniya
  • OUTDOOR/OOH/DIGITAL OOH
ADVERTISING MARKETING EFFECTIVENESS: BEST USE
BRONZE
GERMANY
GreenGRP
  • SERVICEPLAN GERMANY
  • ClimatePartner
  • DATA
ADVERTISING MARKETING EFFECTIVENESS: BEST USE
BRONZE
EVs on Screen
  • the community
  • Netflix and General Motors
  • AUTOMOTIVE
ADVERTISING MARKETING EFFECTIVENESS: PRODUCTS & SERVICES
BRONZE
EVs on Screen
  • the community
  • Netflix and General Motors
  • CREATIVE PARTNERSHIPS
ADVERTISING MARKETING EFFECTIVENESS: BEST USE
BRONZE
MEXICO
The Greatest Guide to Jochos & Burgers
  • Vector B McCann / Performance Art
  • Bimbo
  • DATA
ADVERTISING MARKETING EFFECTIVENESS: BEST USE
FINALIST
UNITED KINGDOM
Periodsomnia
  • AMVBBDO
  • Libresse
  • BRANDED CONTENT/ENTERTAINMENT
ADVERTISING MARKETING EFFECTIVENESS: BEST USE
FINALIST
GERMANY
Black Friday - Level Up Your Deal
  • Cheil Germany GmbH
  • Samsung
  • PROMOTIONS
ADVERTISING MARKETING EFFECTIVENESS: BEST USE
FINALIST
Overheard at Northrop Grumman
  • Dentsu. Inc.
  • Northrop Grumman
  • SOCIAL MEDIA/SOCIAL VIDEO
ADVERTISING MARKETING EFFECTIVENESS: BEST USE
FINALIST
UNITED ARAB EMIRATES
Frequencies of Peace
  • FP7 Dubai
  • Babyshop
  • PUBLIC RELATIONS STRATEGY
ADVERTISING MARKETING EFFECTIVENESS: BEST USE
FINALIST
GERMANY
King Charles III – The Burger King
  • Grabarz & Partner
  • Burger King
  • GUERRILLA
ADVERTISING MARKETING EFFECTIVENESS: BEST USE
FINALIST
SOUTH KOREA
MAIL OLD MEDS
  • INNOCEAN
  • KOREA POST / Korean Pharmaceutical Association
  • ACTIVATION & ENGAGEMENT
ADVERTISING MARKETING EFFECTIVENESS: BEST USE
FINALIST
SOUTH KOREA
MAIL OLD MEDS
  • INNOCEAN
  • KOREA POST / Korean Pharmaceutical Association
  • PHARMA
ADVERTISING MARKETING EFFECTIVENESS: PRODUCTS & SERVICES
FINALIST
SINGAPORE
Sing It Right with Spotify Lyrics
  • Juice
  • Spotify
  • CREATIVE PARTNERSHIPS
ADVERTISING MARKETING EFFECTIVENESS: BEST USE
FINALIST
UNITED ARAB EMIRATES
The Homecoming
  • Leo Burnett Middle East
  • Home Centre
  • SOCIAL MEDIA/SOCIAL VIDEO
ADVERTISING MARKETING EFFECTIVENESS: BEST USE
FINALIST
UNITED ARAB EMIRATES
The Homecoming
  • Leo Burnett Middle East
  • Home Centre
  • INTEGRATED (MULTIPLE MEDIUMS)
ADVERTISING MARKETING EFFECTIVENESS: BEST USE
FINALIST
UNITED ARAB EMIRATES
The Not Hot Periodwear Collection
  • Leo Burnett Middle East
  • Always
  • NEW PRODUCT/SERVICES LAUNCH
ADVERTISING MARKETING EFFECTIVENESS: BEST USE
FINALIST
UNITED ARAB EMIRATES
The Not Hot Periodwear Collection
  • Leo Burnett Middle East
  • Always
  • PERSONAL CARE
ADVERTISING MARKETING EFFECTIVENESS: PRODUCTS & SERVICES
FINALIST
UNITED KINGDOM
Lost the Pot
  • OLIVER / U-Studio
  • Pot Noodle
  • LOW BUDGET (<$100,000 USD)
ADVERTISING MARKETING EFFECTIVENESS: BEST USE
FINALIST
UNITED ARAB EMIRATES
The Right to Power
  • Saatchi & Saatchi Middle East
  • LOGI Energy
  • TV & CINEMA
ADVERTISING MARKETING EFFECTIVENESS: BEST USE
FINALIST
UNITED ARAB EMIRATES
Time to Read
  • Saatchi & Saatchi Middle East
  • Kinokuniya
  • POINTOFPURCHASE
ADVERTISING MARKETING EFFECTIVENESS: BEST USE
FINALIST
GERMANY
GreenGRP
  • SERVICEPLAN GERMANY
  • ClimatePartner
  • BUSINESS-TO-BUSINESS
ADVERTISING MARKETING EFFECTIVENESS: PRODUCTS & SERVICES
FINALIST
EV's on Screen
  • the community
  • Netflix and General Motors
  • MEDIA & ENTERTAINMENT
ADVERTISING MARKETING EFFECTIVENESS: PRODUCTS & SERVICES
FINALIST
CANADA
Feeding Gamers
  • The Kitchen
  • Delimex
  • LOW BUDGET (<$100,000 USD)
ADVERTISING MARKETING EFFECTIVENESS: BEST USE
FINALIST
CANADA
Feeding Gamers
  • The Kitchen
  • Delimex
  • GUERRILLA
ADVERTISING MARKETING EFFECTIVENESS: BEST USE
FINALIST
AUSTRALIA
The Endangered Generation
  • VML Sydney
  • Monash University
  • INTEGRATED (MULTIPLE MEDIUMS)
ADVERTISING MARKETING EFFECTIVENESS: BEST USE