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User-Generated Content
Lights. Camera. Wendy.
  • Bronze
  • SINGLE PLUS
  • USA
  • VML
  • Wendy's
SOCIAL MEDIA & INFLUENCER: Best Use User-Generated Content
  • Spark Foundry - Media Company
  • Carl Loredo - Wendy's - Global Chief Marketing Officer
  • Jimmy Bennett - Wendy's - VP, Media and Social
  • Frank Vamos - Wendy's - VP, Integrated Brand Exp. and Strategic Comm.
  • Kristin Tormey - Wendy's - Director, Social Media and Digital Entertainment
  • Debbi Vandeven - Global Chief Creative Officer
  • John Godsey - Chief Creative Officer, North America
  • McKay Hathaway - Executive Creative Director
  • Jennifer McDonald - Chief Client Officer, North America
  • Kelly Gartenmayer - Managing Director, Client Engagement
  • Conor Clarke - Creative Director
  • Matt Keck - Creative Director
  • Ben Conaghan - Associate Creative Director
  • Brian Bockelman - Associate Creative Director
  • Ben Grace - Senior Art Director
  • Andrew Bohren - Senior Copywriter
  • Hilary Golubski - Associate Director, Client Engagement
  • Colin Belmont - Associate Director, Client Engagement
  • Adam Scherzer - Senior Account Manager
  • Samantha Schuster - Associate Connections Director - Social Strategy
  • Jeremy Cline - Manager, Innovation & Data
  • Emmy Hanlon - Connections Supervisor
  • Laura Picicci - Operations Supervisor
  • Craig Sklaver - Executive Producer
  • Liam Henry - Associate Producer
  • Morgan Jefferson - Editor
  • Emily Friedman - Copywriter
  • Lawrence Brown - Associate Connections Manager
  • Hannah Cruise - Copywriter
  • Kelsey Johnson - Art Director
  • Carolina Mach - Senior Analyst, Innovation & Data
  • Jeff Stiles - Senior Editor
  • Steve Stone - Group Director, Integrated Production

Explore Other Winners

Experiential
Piccadilly Transformed
  • Creative X
  • WhatsApp
  • Finalist
OUTDOOR: Best Use Experiential
VR/AR
Rugby World Cup France
  • Creative X
  • Meta
  • Finalist
ACTIVATION & ENGAGEMENT: Best Use VR/AR
Cross-Platform
BRAZIL
The Sticker Deal
  • DAVID São Paulo
  • Burger King
  • Finalist
OUTDOOR: Best Use Cross-Platform
Social/Environmental Good: Brand
Holiday Joyride
  • David&Goliath
  • Kia America
  • Finalist
COLLABORATIONS & PARTNERSHIPS: Best Use Social/Environmental Good: Brand
Casting
GERMANY
Genuinely close
  • David+Martin
  • GUHL
  • Finalist
FILM CRAFT Casting
AI DATA
HUNGARY
Dataset For Equality
  • DDB Budapest
  • Telekom
  • Finalist
THE FUTURE NOW: BEST USE AI DATA
Innovation: Technology
MEXICO
Data Tienda
  • DDB MEXICO SA DE CV
  • Gahr WeCapital
  • Finalist
DIGITAL/MOBILE: Best Use Innovation: Technology
Direct
MEXICO
Data Tienda
  • DDB MEXICO SA DE CV
  • Gahr WeCapital
  • Finalist
FINANCIAL: Use of Discipline/Medium Direct
AI GENERATED/AUGMENTED AUDIO
JAPAN
Voice Watch
  • Dentsu
  • Toyota Mobility Foundation
  • Finalist
THE FUTURE NOW: BEST USE AI GENERATED/AUGMENTED AUDIO
Video
Overheard at Northrop Grumman
  • Dentsu inc.
  • Northrop Grumman
  • Finalist
SOCIAL MEDIA & INFLUENCER: Best Use Video