Experiential
OUTDOOR: Best Use Experiential
VR/AR
ACTIVATION & ENGAGEMENT: Best Use VR/AR
Cross-Platform
OUTDOOR: Best Use Cross-Platform
Social/Environmental Good: Brand
COLLABORATIONS & PARTNERSHIPS: Best Use Social/Environmental Good: Brand
Casting
FILM CRAFT Casting
AI DATA
THE FUTURE NOW: BEST USE AI DATA
Innovation: Technology
Data Tienda
- DDB MEXICO SA DE CV
- Gahr WeCapital
- Finalist
DIGITAL/MOBILE: Best Use Innovation: Technology
Direct
Data Tienda
- DDB MEXICO SA DE CV
- Gahr WeCapital
- Finalist
FINANCIAL: Use of Discipline/Medium Direct
AI GENERATED/AUGMENTED AUDIO
Voice Watch
- Dentsu
- Toyota Mobility Foundation
- Finalist
THE FUTURE NOW: BEST USE AI GENERATED/AUGMENTED AUDIO
Video
SOCIAL MEDIA & INFLUENCER: Best Use Video