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ACTIVATION & ENGAGEMENT
The Harbin Sit Pack
  • Silver
  • SINGLE
  • CHINA
  • BBDO China
  • Anheuser-Busch Inbev (China) Sales Company Limited -Harbin Brand
ADVERTISING MARKETING EFFECTIVENESS: BEST USE ACTIVATION & ENGAGEMENT
  • Arthur Tsang - Chief Creative Officer, BBDO Greater China
  • Elvis Li - General Manager
  • Cesar Farah - Creative Director
  • Song Wu - Creative Director
  • Zoe Zhao - Senior Art Director
  • Harry Chen - Group Planning Director
  • Shin Shen - Senior Planner
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Vatican Girl
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OUTDOOR: Best Use Billboards/Installations/Posters
Positive World Impact
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The Green Line
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STUDENT: Medium Positive World Impact
DIRECT & COLLATERAL
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Betting On Past Games
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SMALL AGENCY: BEST USE DIRECT & COLLATERAL
Women
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  • EstrelaBet and Internacional
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PURPOSE: EMPOWERMENT Women
Targeted Mailing/Programmatic Mailing
 SINGAPORE
HP INKmaginary Toys
  • Edelman
  • HP Instant Ink
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DIRECT: Best Use Targeted Mailing/Programmatic Mailing
Made for TV & Cinema
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Look Beyond
  • F5
  • Nreal
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FILM: Best Use Made for TV & Cinema
CORPORATE IMAGE/CONSUMER SERVICES/B2B
 LITHUANIA
Join the Police
  • Fabula Rud Pedersen Group
  • Lithuanian Police
  • Finalist
SMALL AGENCY: Products & Services CORPORATE IMAGE/CONSUMER SERVICES/B2B
Print
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Redesign
  • Faculdade Cásper Líbero
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STUDENT: Medium Print
Games
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  • FCB Chicago
  • Fresh Step
  • Finalist
DIGITAL/MOBILE: Best Use Games
Durable Goods
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Adopt a Stray
  • FCB Chicago
  • Fresh Step
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BRANDED CONTENT/ENTERTAINMENT: Product & Services Durable Goods