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DESIGN
The Harbin Sit Pack
  • Gold
  • SINGLE
  • CHINA
  • BBDO China
  • Anheuser-Busch Inbev (China) Sales Company Limited -Harbin Brand
ADVERTISING MARKETING EFFECTIVENESS: BEST USE DESIGN
  • Arthur Tsang - Chief Creative Officer, BBDO Greater China
  • Elvis Li - General Manager
  • Cesar Farah - Creative Director
  • Song Wu - Creative Director
  • Zoe Zhao - Senior Art Director
  • Harry Chen - Group Planning Director
  • Shin Shen - Senior Planner
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Women
 SOUTH KOREA
Knock Knock
  • Cheil Worldwide
  • Korean National Police Agency
  • Silver
PURPOSE: EMPOWERMENT Women
Politics & Government
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Knock Knock
  • Cheil Worldwide
  • Korean National Police Agency
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DIRECT: Products & Services Politics & Government
Politics & Government
 SOUTH KOREA
Knock Knock
  • Cheil Worldwide
  • Korean National Police Agency
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DIGITAL/MOBILE: Mobile Platform Politics & Government
Politics & Government
 SOUTH KOREA
Knock Knock
  • Cheil Worldwide
  • Korean National Police Agency
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PUBLIC RELATIONS: Products & Services Politics & Government
Social/Environmental Good: Brand
 HUNGARY
The Impossible Campus
  • DDB Budapest
  • Cinego
  • Silver
COLLABORATIONS & PARTNERSHIPS: Best Use Social/Environmental Good: Brand
Best Use of Humor
 USA
Apologize the Rainbow
  • DDB Chicago
  • Skittles
  • Silver
DIRECT: Craft Best Use of Humor
USE OF DATA
 USA
Apologize the Rainbow
  • DDB Chicago
  • Skittles
  • Silver
SOCIAL MEDIA & INFLUENCER: Best Use USE OF DATA
Digital/Mobile/Social
 USA
Apologize the Rainbow
  • DDB Chicago
  • Skittles
  • Silver
BRANDED CONTENT/ENTERTAINMENT: Discipline Digital/Mobile/Social
Script/Copywriting
 USA
Bears
  • DDB Chicago
  • Twix
  • Silver
FILM CRAFT Script/Copywriting
Ambient
 USA
Chillboards
  • DDB Chicago
  • Coors Light
  • Silver
OUTDOOR: Best Use Ambient