Winners Gallery

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GAMIFICATION
Unbranded Menu
  • Gold
  • SINGLE
  • PHILIPPINES
  • Leo Burnett Group Manila
  • McDonald's
ADVERTISING MARKETING EFFECTIVENESS: BEST USE GAMIFICATION
  • Raymond Arrastia - Chairman
  • Raoul Panes - Chief Creative Officer
  • Carl Urgino - Creative Director
  • Brian Lumanog - Associate Creative Director
  • Judy Medina - Head of Account Management
  • Chary Chu - Creative Team Head
  • Paolo Roa - Creative Team Head
  • Sofia Tawasil - Senior Copywriter
  • Stephanie Tan - Senior Art Director
  • Rey Tiempo - Head of Experience and Innovation
  • Jarmaine Sotto - Social Media Team Lead
  • Adriano Matos - EVP, Global Executive Creative Director
  • Jason Williams - Head of Creative Excellence
  • Chili Ramon - Senior Copywriter
  • Earl Dorado - Group Account Director
  • Sabrina Urbano - Senior Account Executive
  • Earl John Diaz - Social Media Manager
  • Kathleen Ravelo - Social Media Specialist
  • Bianca Lopez - Social Media Specialist
  • Mikee Lagac - Digital Strategist
  • Hans Cabuyao - Senior Analyst
  • Gianne Nuguit - Analyst
  • Carol Battad - Head of PR
  • Marco Sindiong - PR Director for Corporate
  • Lorenzo Manguiat - PR Director for Influencer
  • Joaquin Espiritu - Influencer Specialist
  • Lendl Fabella - Media Relations Lead
  • Barbara Messer - Creative Public Relations Lead
  • Ethel Javar - Video Producer
  • Margot Torres - Managing Director, McDonald's
  • Oliver Rabatan - Chief Marketing Officer, McDonald's
  • Ashley Santillan - Marketing Director, McDonald's
  • NJ Caballar - Senior Product Manager, McDonald's

Explore Other Winners

Real-Time Response
GERMANY
H.A.N.S. - The Hateful Audio Notification Service
  • Philipp und Keuntje
  • cake / Laut gegen Nazis
  • Finalist
DIRECT: Best Use Real-Time Response
Social Justice
GERMANY
H.A.N.S. - The Hateful Audio Notification Service
  • Philipp und Keuntje
  • cake / Laut gegen Nazis
  • Finalist
PURPOSE: EMPOWERMENT Social Justice
Community Activation
GERMANY
H.A.N.S. - The Hateful Audio Notification Service
  • Philipp und Keuntje
  • cake / Laut gegen Nazis
  • Finalist
SOCIAL MEDIA & INFLUENCER: Best Use Community Activation
Real-Time Response
GERMANY
H.A.N.S. - The Hateful Audio Notification Service
  • Philipp und Keuntje
  • cake / Laut gegen Nazis
  • Finalist
DIGITAL/MOBILE: Best Use Real-Time Response
Technology
GERMANY
H.A.N.S. - The Hateful Audio Notification Service
  • Philipp und Keuntje
  • cake / Laut gegen Nazis
  • Finalist
DIRECT: Best Use Technology
Small Budget/Big Idea
GERMANY
THE RISE
  • Philipp und Keuntje
  • growney
  • Finalist
PUBLIC RELATIONS: Best Use Small Budget/Big Idea
Viral
GERMANY
THE RISE
  • Philipp und Keuntje
  • growney
  • Finalist
DIGITAL/MOBILE: Best Use Viral
Social Media
GERMANY
THE RISE
  • Philipp und Keuntje
  • growney
  • Finalist
PUBLIC RELATIONS: Best Use Social Media
AI & ML EXPERIENCES
GERMANY
The Homeless Gallery
  • Philipp und Keuntje / Mantikor
  • Hamburger Kunsthalle / Hinz&Kunzt
  • Finalist
THE FUTURE NOW: BEST USE AI & ML EXPERIENCES
Civic & Social Education: Brand
GERMANY
The Homeless Gallery
  • Philipp und Keuntje / Mantikor
  • Hamburger Kunsthalle / Hinz&Kunzt
  • Finalist
PURPOSE: Public Service Civic & Social Education: Brand