Paul is one of the industry's leading experts on Applied AI within marketing and advertising. In 2021 he co-founded Addition, which has become an industry leader in AI System Design and Development, creating AI solutions for many of the world’s leading brands, including Google, Kraft Heinz, Unilever, Prudential, Amazon and The New York Times. 

Addition’s work has pioneered a number of industry firsts using AI and has been recognized worldwide, from the Wall Street Journal to multiple Cannes Lions awards. Paul is also a thought leader on the emerging discipline of AI System Design, speaking at conferences including SXSW, Cannes Lions, AICP, ANA and Mirren. 

Prior to co-founding Addition, Paul spent twenty years in the advertising industry leading creative technology, digital production, and user experience strategy for some of the world’s leading agencies, including the past two Ad Age Agencies of the Decade (Crispin Porter Bogusky and Droga5.)

Award Wins

Over 20+ Cannes Lions and many more One Show, D&Ds, Webbys, etc, including:

• 2023: Cannes Lions: AI President (1x Silver, 1x Bronze)
• 2021: Cannes Lions: Expensify This (2x Gold, 2x Silver, 3x Bronze)
• 2018: Cannes Lions: Montefiore Corazon (1x Grand Prix, 1x Gold, 1x Silver)

David is Global Chief Creative Officer for Valtech, an experience innovation company that drives growth and reinvention at the intersection of creativity, technology, and culture.

At Valtech he oversees a global team of strategists, designers, storytellers, and creative technologists working across clients such as Bose, LEGO, Mandarin Oriental, Universal Studios, Lexus, L'Oréal, and more. His teams’ work spans retail innovation, brand campaigns, theme parks, connected environments, mobile apps, agentic commerce, and beyond.

Prior to joining Valtech, David was VP Group Executive Creative Director at R/GA New York leading teams across clients that included Mailchimp, ESPN, Marvel, Google, Verizon, Samsung, LEGO, and more. During his ten years there, R/GA was recognized numerous times by Fast Company as one of the World’s Most Innovative Companies.

David’s work has been featured in mainstream media including The New York Times, Fast Company, USA Today, Forbes and The Verge, as well as industry trades such as Contagious, Ad Age, and The Drum.

He has won a Grand CLIO, a Drum Grand Prix, a Best of Show for IxDA, and has received awards across Cannes Lions, D&AD, CLIO, The One Show, ADC, and more. Additionally, David has judged numerous competitions including The One Show and The Webby Awards.

He speaks to the media around the topics of innovation, brand, and generative AI, as well as consumer and business trends in retail, luxury, mobility, and themed entertainment.

Craig Elimeliah is the Chief Creative Officer of Code and Theory, where he leads with vision, speed, and a relentless drive to invent what’s next. A rare blend of creative instinct and strategic clarity, Craig builds and scales multidisciplinary teams that turn complexity into meaningful, impactful work across industries.

Prior to Code and Theory, Craig served as Chief Creative Officer at Lippe Taylor, where he launched /prompt—an earned-first creative agency built to capture culture in real time. Before that, he spent nearly a decade at VML, most recently as Chief Experience Design Officer, helping to shape the agency’s approach to CX and creativity in the age of connected systems.

He’s partnered with iconic brands including Amazon, Google, Microsoft, T-Mobile, Pfizer, Samsung, and New Balance—bringing ideas to life that move markets and shape culture. His work has been recognized at Cannes, D&AD, The One Show, LIA, Clios, and The Webbys.

Craig is also a sought-after speaker and provocateur in the industry, known for pushing boundaries and inspiring teams to move faster, think sharper, and create with purpose.

Kerry is responsible for digital transformation across the marketing organization globally, with a focus on strategy, innovation and scaled adoption in the MarTech and creative tech spaces. Kerry is also the Accessibility ERG Lead for Europe and is passionate about disability inclusion and mental health. Prior to joining Mastercard, Kerry worked agency-side at Carat and UM for global clients and enjoys tutoring and mentoring talent, in programs such as the Cannes Lions Marketers Academy.

James Finn serves as Global Head of Brand and Content Marketing at Audible. He oversees all aspects of the company’s brand marketing, inclusive of experiential, content marketing campaigns, organic social and brand strategy. Finn’s team utilizes emerging technologies and a creative, entrepreneurial mindset to fuel Audible’s growth, customer engagement and cultural relevance around the world–evolving the company’s brand expressions to remain authentic, resonant and innovative while driving meaningful increase in awareness, consideration and brand love. During his time at Audible, Finn has been responsible for the launch of the company’s first global brand campaign, as well as award-winning campaigns for Audible Original titles spanning all genres. Under his leadership, Finn’s team also works to spotlight emerging creators and diverse voices, fostering positive brand perception focused on the power of Audible’s extensive and varied catalog.

 With over two decades of experience and a proven track record driving customer engagement, growth and brand recognition in the entertainment, tech and media industries, Finn brings a wealth of experience in brand management, content marketing, creative execution, and strategic leadership from previous executive roles. Leveraging data and analytics to drive marketing strategies, Finn has spearheaded innovative campaigns and collaborated with industry leaders to shape the future of storytelling in marketing. Prior to Audible, Finn spent twenty years at 20th Century Fox, most recently as EVP and head of marketing at FoxNext, the virtual reality, gaming and theme park unit of the studio, where he spearheaded marketing initiatives to leverage new technologies that enabled consumers to interact with franchises in new and creative ways on a global scale. Finn has also held senior marketing positions at 20th Century Fox Film and Fox Searchlight Pictures.

Christine Lane is one of the most acclaimed leaders in advertising, known for making brands tangible through experiences. She launched the first practices dedicated to behavior branding at both DDB Worldwide and McCann NY, helping brands shift from being platforms of assertion to pinnacles of authenticity.

For Lane, unifying brand expression with brand experience has been central to her 15+ year career. She is noted for transforming GE’s domestic marketing campaign into a digital-industrial training program for entrepreneurs in the Middle East, Asia and Africa, and for turning a local office into the most awarded agency in the world with work that includes the highly decorated “Fearless Girl”.

Lane is passionate about demonstrating brand purpose through innovative approaches to brand building, and delivering transformative marketing solutions while fostering mutually beneficial community-corporate partnerships. As the founder of 1/ONE, she is pioneering multidimensional experiences that transform how people perceive, engage, and interact with the world.

She is a Future Council board member for Effie Worldwide and a member of the 4A’s CX Council. She judges the industry’s top work, is an advisor to New York’s EDC initiative, Women.NYC, and a mentor to future female leaders in advertising. She has also been named to Adweek’s Creative 100, a list of gifted professionals who inspire current and future generations with their work and their passion for creativity.

Jordan Pories is a multi-disciplinary creative, based in New York City. He has written and directed films, designed album covers, animated music videos, voice-acted commercials, and developed launch campaigns for some of the world’s most iconic products.

Jordan has been internationally recognized for his craft, having won Apple's very first Film Grand Prix at Cannes Lions, as well as several other Cannes Lions, D&AD Pencils, and AICP Awards. His work has been featured in Ad Age, Adweek, Apple Music, Bloomberg Businessweek, Complex, Fortune, Hypebeast, Inc., Paper Magazine, and Pigeons and Planes, and is a part of the MoMa Permanent Collection.

Currently an Executive Creative Director at VML NY, Oswaldo brings over 18 years of experience in advertising, spanning Brazil, Qatar, Dubai, and the USA.

A Brazilian creative, he has worked with some of the world’s most renowned brands, including Coca-Cola, Mondelez, Nissan, McDonald’s, General Mills, Unilever, PepsiCo, Emirates Airlines, and Amnesty International. Known for his strong conceptual thinking, meticulous craftsmanship, and keen eye for art direction and detail, his work has earned accolades at Cannes Lions, D&AD, One Show, London International Awards, Clio Awards, New York Festival, Dubai Lynx, and Effies.

His work has also been featured in leading industry publications such as Lürzer’s Archive, Contagious, Directory Magazine, and Campaign, among others.