An international multi-award-winning creative, Samira has worked across Fortune 500 brands globally. Her work on Michelob Ultra’s McEnroe vs McEnroe, a world-first physical vs. virtual tennis match between real-life John McEnroe and his digital avatars from the past, received a 2023 Emmy Sports Award in the Best Digital Innovation category, and in 2022 was awarded the only Cannes Gold Lion in Innovation. 

In 2022 she was also recognized on Adweek’s Creative 100 list, and in 2021 was the most awarded ECD in North America at The One Show. Her career highlights include creating Michelob Ultra Courtside with the NBA and Microsoft, launching Mike’s Hard Lemonade in South America, producing a brutally honest campaign for U by Kotex that forever changed the way female sanitary products are marketed, and taking Wheat Thins and Pringles to the Super Bowl for the first time.  

Her work has been recognized by The One Show, Cannes Lions Festival of Creativity, D&AD Awards, Effie Awards, Clio Awards, and the ADC Annual Awards. She has also served on a number of juries internationally.

In Fall 2023, Samira Ogilvy NY as Chief Creative Officer for the agency’s flagship office. 

Jeff joined Knoxville based Tombras four years ago as their first Chief Creative Office. Since joining, Tombras has auctioned a Steph Curry sandwich stained jersey for Subway. Repackaged misprint candies as Situationships for Sweethearts. Deepfaked vegans for Steak-ummm. Provoked the entire city of Philadelphia to launch a chicken sandwich for Zaxby’s. Reclaimed the word “Special” for the Special Olympics. And launched the first OOH campaign that only made sense to aliens for MoonPie. And this year they were named AdAge Independent Agency of the Year. 

Previously, he was a Partner at Barton F. Graf. And before that led a reinvention at JWT, where, as Chief Creative Officer for North America, he took one of the oldest and largest agencies in the world and helped it to rediscover its pioneering soul, attracting creative talent and winning brands like Puma, Nokia, and Google along the way.

Jeff joined JWT from Crispin Porter + Bogusky where he was a Partner and Co-Chief Creative Officer. In 2003 he joined CP+B as their first Interactive Creative Director and helped grow the agency by creating some of the most provocative and effective ideas in the world. During Jeff’s career at CP+B they were named Interactive Agency of the Year three times at the Cannes International Festival of Creativity, and Agency of the Decade by Advertising Age. Prior to CP+B, Jeff worked at Goodby, Silverstein & Partners.

Jeff’s work has been recognized by every major industry award show, winning multiple Grand Prix and Titanium Lions at Cannes, Best of Shows at the One Show, Grand Clios, and Grand Effie. Jeff has appeared in ‘Creativity 50.’ In 2010, he received the Irving Wunderman Award for Lifetime Achievement, and later that year was honored by the One Club for two of the five best interactive ideas of the decade.

The work Jeff has created for brands such as Burger King, Volkswagen, Domino’s Pizza, Macy’s, Hewlett-Packard, Band-Aid, Best Buy, MINI, and American Express are among the most successful marketing campaigns of all time.

Keith is one of the most recognized creative leaders in our business. He’s been honored by Adweek as one of the 50 top Creatives in Advertising, and one of 10 Most Influential People in Advertising by Campaign Magazine.

As Creative Director on Adidas at TBWA/Chiat Day, they were recognized by Cannes as Agency of the Year, and Adidas was recognized as Advertiser of the Year. As Global Creative Director at Wieden+Kennedy on Nike, he helped Brand Jordan become a billion dollar brand. He launched his own independent agency Union Made Creative in 2011, which after only 4 years was acquired by BSSP.

He’s won every major award in our business including, in the same year, the #1 USA Today Super Bowl commercial for the NFL and an Emmy for his work for the Truth Initiative.

Keith sits on the Board of Directors for the Ad Council and The One Club. He’s also the Co-Founder of the Non-Profit SATURDAY MORNING, an award winning coalition built on using creativity to shift negative perception and racial bias in the world.

Susan Credle is a creative powerhouse on a quest to lift people up and infuse the industry with diversity. As the first female chairperson of The One Club for Creativity, Susan champions rising creative talent and advocates for industry inclusion.

Prior to joining FCB, Susan spent twenty-plus years at BBDO and was previously CCO of Leo Burnett USA. Upon arriving at FCB in 2016, she reignited the network by pushing for better work. At Cannes Lions 2020/2021, FCB had its strongest performance and was named Global Network of the Year. Susan was also appointed president of the Titanium Jury at the 2020/2021 Festival.

Honors include a spot-on Advertising Age’s “100 Most Influential Women” list and Business Insider’s “Most Creative Women in Advertising” list. Credle was also a Matrix Awards honoree and was inducted into the AAF’s Hall of Achievement.

Till started as new CCO Serviceplan Germany on June 1, 2022. He worked for Serviceplan in Hamburg from 2006 to 2014 – reaching the level of executive creative director during his time there.

He then moved to adam&eveDDB in London, one of the most renowned international creative agencies, where he developed prominent campaigns such as H&M Come Together, the John Lewis Christmas campaign, the Skittles Romance Super Bowl ad or the Marmite Gen Project.

In 2018, after three years in London, Diestel joined BBDO Berlin as a managing director. In 2019 he was appointed chief creative officer of BBDO Group Germany, a role which involved responsibility for the entire creative output of BBDO Group Germany for clients including WhatsApp, WWF and Ford, and led BBDO to the top of the creative rankings in Germany for the first time.

Convinced that advertising should be a part of popular culture, Till has won over 1000 creative awards in total, including several Grand Prix at LIA, Eurobest and Cannes Lions.

GLOBAL VICE PRESIDENT CREATIVE for COCA-COLA™

Islam’s conviction is that Story Telling is a Super Power, once harnessed authentically and consistently it drives Brands to penetrate culture and become part of people's lives. 

He has been the driving force behind some of Coca-Cola's most successful, awarded, and impactful campaigns whether globally or regionally. 

His obsession with creating genuinely clutter-breaking work has seen him rise through the ranks at the Coca-Cola Company, from Brand Manager on Sprite for the Middle East to now leading globally the Creative & Content of Coca-Cola™.

He is driven by ideas that achieve results, an approach that has seen his work awarded both creatively and strategically, in the region and across the world. 

He is Egyptian, a lover of history, BBQ, and a passionate fan of Basketball, Sneakers, and Hip-Hop music.

To connect with Islam:

  https://www.linkedin.com/in/islameldessouky

  https://twitter.com/eldessouky

  @eldessouky

As BCW’s Chief Creative Officer, Fede Garcia is responsible for driving powerful and provocative creative and expanding the agency’s bench of creative talent worldwide. A copywriter by training, Fede is renowned for big ideas that challenge convention, inspire delight and provoke action. With strategic rigor, a global perspective, and a track record of game-changing ideas, Fede helps BCW move people in unexpected and fascinating ways.

A native of Argentina, Fede’s 25-year career in advertising has spanned roles in Buenos Aires, Tokyo, and New York. Fede spent four years with Huge, most recently as Global Executive Creative Director, with creative oversight of the agency’s Brooklyn headquarters and key global accounts. Before that, he was Group Creative Director at Translation in New York, where he worked on the NFL, History Channel and HBO, among others. Prior to this, he spent four years with Ogilvy Tokyo, where he oversaw the creative development of celebrated campaigns for many of the agency’s premier accounts, including Coca-Cola, American Express, IBM, Citizen and more.

Fede’s work has been recognized by the Cannes Lions, D&AD, One Show, Clios, Effies and London International Awards among many others, and it has been featured in news outlets around the world such as USA Today, The Washington Post, The Mirror, The Independent, Fox, People Magazine, Variety, The Hollywood Reporter, Business of Fashion, Business Insider and many more. He’s also a member of the Advisory Board of the New York Festivals and the AME Festivals, and has sat on the jury of numerous award shows.

Karen (Kaz) Maurice O’Leary is an emerging technology specialist with a comprehensive career portfolio showcasing global executive leadership. She is a founding member of Verses and Valleys - a metaverse advisory council for non-for-profits and start-ups providing guidance on AR/VR/XR/NFTs and AI. The council is a group of award winning strategists, technologists, creative directors, producers and lawyers. Kaz is also an Industry Speaker on tech for good. Former Meta, Horizon Worlds, Instagram, Facebook, DDB, TBWA. Creator of The Bolognese Philosophy to protect time and promote wellness in corporate environments.

Joanna is currently Co- Chief Creative Officer (CCO) at Africa Creative DDB. She has won more than 200 international awards: 38 Cannes Lions, including a Grand Prix in Mobile, LIA, D&AD, Clio, and The One Show, among others. In 2014 she was named "Woman of the Year" by Advertising Age, "The Number 1 Creative Woman in the World” by Business Insider, "Top 5 Most Awarded Creative Directors in the World” by the Big Won Report, and she was the only Brazilian in the "Creativity 50 " from Ad Age. She was the President of the Mobile category at Cannes, and twice the President of D&AD in the New Media and Innovation categories. She is part of the D&AD advisory board in London and serves as a jury member in all the top-tier creative festivals around the world. 

Joanna graduated from two academic powerhouses, Brasilia University (UnB) for Arts Bachelor, and ESPM (known for the excellence in communication, marketing, and business management) for her post-grad. She has worked as CCO for 8 years at FCB Brasil and almost 3 years at Publicis Canada, before joining Africa Creative DDB. 

With an impressive track record spanning almost two decades, Julia Neumann is at the forefront of shaping the future of advertising for the world's leading brands. In her current role, Neumann serves as Partner and Chief Creative Officer at Le Truc, Publicis Groupe's next-generation creative collective.

An Austrian native, Neumann previously held the role of Chief Creative Officer at Johannes Leonardo, where her team developed transformative ideas to spark cultural conversations for clients including Kraft Heinz, Instagram, Uber and Volkswagen. Prior to this, she was Executive Creative Director at TBWA/Chiat Day. Throughout her career she led award-winning campaigns such as “Billie Jean King Your Shoes" for Adidas, JetBlue's "FlyBabies," and MTN Dew's "Major Melon." She began her career in advertising as a copywriter at Saatchi & Saatchi and held roles at Wieden + Kennedyand BBH.

Neumann is frequently sought out by industry publications as a thought leader and recognized for her creative contributions to the industry by Cannes, The One Show, and AICP. Other individual accolades include being named to Business Insider's annual list of Most Creative Women in Advertising in 2013, 2014 and 2016, AdAge’s Creatives You Should Know list in 2016, and Adweek’s Creative 100 – Agency Leaders to Watch in 2020.

Outside of agency life, Neumann started her own company Wild Things Roar where she takes on passion projects in which creativity can empower causes and people close to her heart. She also has another personal initiative in the works – soon Neumann will be opening a museum her home borough of Brooklyn. This “Museum in Spite of Everything” strives to create a space that spotlights the fibers of forgotten cultural moments, with the first exhibit focusing on women’s signature sneakers.