Durable Goods
SHELLMET
- TBWA HAKUHODO
- Koushi Chemical Industry Co., Ltd.
- Silver
PACKAGE & PRODUCT DESIGN: Products & Services Durable Goods
BRANDED CONTENT
Translating Joy
- TBWA\BOLT Shanghai, TBWA\Juice Beijing
- BMW
- Silver
NYF AUTOSHOW: Best Use BRANDED CONTENT
Community Building
PUBLIC RELATIONS: Best Use Community Building
Earned Media
PUBLIC RELATIONS: Best Use Earned Media
Social Media
PUBLIC RELATIONS: Best Use Social Media
GAMIFICATION
ADVERTISING MARKETING EFFECTIVENESS: BEST USE GAMIFICATION
Celebrity/Influencer
COLLABORATIONS & PARTNERSHIPS: Best Use Celebrity/Influencer
Animation
FILM CRAFT Animation
Innovation
PACKAGE & PRODUCT DESIGN: Best Use Innovation
Community Engagement
SOCIAL MEDIA & INFLUENCER: Best Use Community Engagement