Earned Media
The Homeless Gallery
- Philipp und Keuntje / Mantikor
- Hamburger Kunsthalle / Hinz&Kunzt
- Bronze
PUBLIC RELATIONS: Best Use Earned Media
Small Budget/Big Idea
OUTDOOR: Best Use Small Budget/Big Idea
Real-Time Response
OUTDOOR: Best Use Real-Time Response
ACTIVATION & ENGAGEMENT
SMALL AGENCY: BEST USE ACTIVATION & ENGAGEMENT
Celebrity/Influencer
COLLABORATIONS & PARTNERSHIPS: Best Use Celebrity/Influencer
Competitions & Promotional Games
Oreo Cheat Cookies
- Saatchi & Saatchi Düsseldorf
- Mondelēz Europe/ Oreo
- Bronze
ACTIVATION & ENGAGEMENT: Best Use Competitions & Promotional Games
Food/Drink/Restaurants
Oreo Cheat Cookies
- Saatchi & Saatchi Düsseldorf
- Mondelēz Europe/ Oreo
- Bronze
DIRECT: Products & Services Food/Drink/Restaurants
SPECIAL EDITION & PROMOTIONAL PACKAGING DESIGN
Oreo Cheat Cookies
- Saatchi & Saatchi Düsseldorf
- Mondelēz Europe/ Oreo
- Bronze
COMMERCE AND CREATIVITY: BEST USE SPECIAL EDITION & PROMOTIONAL PACKAGING DESIGN
Social/Environmental Good: Brand
AUDIO/RADIO: Best Use Social/Environmental Good: Brand
LOW BUDGET (<$100,000 USD)
UNITED ARAB EMIRATES
ADVERTISING MARKETING EFFECTIVENESS: BEST USE LOW BUDGET (<$100,000 USD)