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PACKAGING
The Harbin Sit Pack
  • Bronze
  • SINGLE
  • CHINA
  • BBDO China
  • Anheuser-Busch Inbev (China) Sales Company Limited -Harbin Brand
DESIGN: Brand Design PACKAGING
  • Arthur Tsang - Chief Creative Officer, BBDO Greater China
  • Elvis Li - General Manager
  • Cesar Farah - Creative Director
  • Song Wu - Creative Director
  • Zoe Zhao - Senior Art Director
  • Harry Chen - Group Planning Director
  • Shin Shen - Senior Planner
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Activation/Engagement
 GERMANY
Growling Creatures
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  • Krombacher
  • Silver
HELL'S KITCHEN - ALCOHOL: BEST USE Activation/Engagement
EVENTS & EXPERIENTIAL MARKETING
 CHINA
The Harbin Sit Pack
  • BBDO China
  • Anheuser-Busch Inbev (China) Sales Company Limited -Harbin Brand
  • Silver
ADVERTISING MARKETING EFFECTIVENESS: BEST USE EVENTS & EXPERIENTIAL MARKETING
ACTIVATION & ENGAGEMENT
 CHINA
The Harbin Sit Pack
  • BBDO China
  • Anheuser-Busch Inbev (China) Sales Company Limited -Harbin Brand
  • Silver
ADVERTISING MARKETING EFFECTIVENESS: BEST USE ACTIVATION & ENGAGEMENT
BEVERAGES
 CHINA
The Harbin Sit Pack
  • BBDO China
  • Anheuser-Busch Inbev (China) Sales Company Limited -Harbin Brand
  • Silver
ADVERTISING MARKETING EFFECTIVENESS: PRODUCTS & SERVICES BEVERAGES
Sound Design/Use of Sound
 GERMANY
THE GLITCH
  • BBDO Group Germany GmbH
  • Alzheimer Forschung Initiative e.V.
  • Silver
FILM CRAFT Sound Design/Use of Sound
Small Budget/Big Idea
 USA
Show Us Something We Haven't Seen
  • BCW
  • New York Festival Awards
  • Silver
FILM CRAFT Small Budget/Big Idea
Technology
 FRANCE
BAD PROMPTS
  • Brainsonic
  • BESCHERELLE
  • Silver
PRINT: BEST USE Technology
Art Direction
 ARGENTINA
Hunger Killers
  • Brother Escuela de Creativos
  • Heinz
  • Silver
STUDENT: Craft - Other than Film or Video Art Direction
Outdoor
 CANADA
Three Stripes Signal
  • Centennial College
  • Adidas
  • Silver
STUDENT: Medium Outdoor
USE OF DATA
 SOUTH KOREA
Galaxy Book Art Project
  • Cheil Worldwide
  • Samsung Electronics
  • Silver
COLLABORATIONS & PARTNERSHIPS: Best Use USE OF DATA