Winners Gallery

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Small Budget/Big Idea
Unbranded Menu
  • Gold
  • SINGLE
  • PHILIPPINES
  • Leo Burnett Group Manila
  • McDonald's
SOCIAL MEDIA & INFLUENCER: Best Use Small Budget/Big Idea
  • Raymond Arrastia - Chairman
  • Raoul Panes - Chief Creative Officer
  • Carl Urgino - Creative Director
  • Brian Lumanog - Associate Creative Director
  • Judy Medina - Head of Account Management
  • Chary Chu - Creative Team Head
  • Paolo Roa - Creative Team Head
  • Sofia Tawasil - Senior Copywriter
  • Stephanie Tan - Senior Art Director
  • Rey Tiempo - Head of Experience and Innovation
  • Jarmaine Sotto - Social Media Team Lead
  • Adriano Matos - EVP, Global Executive Creative Director
  • Jason Williams - Head of Creative Excellence
  • Chili Ramon - Senior Copywriter
  • Earl Dorado - Group Account Director
  • Sabrina Urbano - Senior Account Executive
  • Earl John Diaz - Social Media Manager
  • Kathleen Ravelo - Social Media Specialist
  • Bianca Lopez - Social Media Specialist
  • Mikee Lagac - Digital Strategist
  • Hans Cabuyao - Senior Analyst
  • Gianne Nuguit - Analyst
  • Carol Battad - Head of PR
  • Marco Sindiong - PR Director for Corporate
  • Lorenzo Manguiat - PR Director for Influencer
  • Joaquin Espiritu - Influencer Specialist
  • Lendl Fabella - PR Director for Corporate
  • Barbara Messer - Creative Public Relations Lead
  • Ethel Javar - Video Producer
  • Margot Torres - Managing Director, McDonald's
  • Oliver Rabatan - Chief Marketing Officer, McDonald's
  • Ashley Santillan - Marketing Director, McDonald's
  • NJ Caballar - Senior Brand Manager, McDonald's

Explore Other Winners

Media/Entertainment/Events
FRANCE
Figures of Speech
  • Marcel
  • Spotify
  • Finalist
FILM: Products & Services Media/Entertainment/Events
FILM/VIDEO < :60
Pizzas and Footballs
  • McKinney
  • Little Caesars
  • Finalist
NYF’IN FUNNY FILM/VIDEO < :60
Food/Drink/Restaurants
Thin Crust Summer
  • McKinney
  • Little Caesars
  • Finalist
FILM: Products & Services Food/Drink/Restaurants
USE OF DATA
NETHERLANDS
#ListenToYourFans
  • Media.Monks
  • Spotify
  • Finalist
DIRECT: Best Use USE OF DATA
SOCIAL COMMERCE
NETHERLANDS
Big Brother’s #MEMERABILIA
  • Media.Monks
  • Mercado Libre
  • Finalist
COMMERCE AND CREATIVITY: BEST USE SOCIAL COMMERCE
REAL TIME RETAIL RESPONSE
NETHERLANDS
Big Brother’s #MEMERABILIA
  • Media.Monks
  • Mercado Libre
  • Finalist
COMMERCE AND CREATIVITY: BEST USE REAL TIME RETAIL RESPONSE
WTF?!?!?
NETHERLANDS
History of the World Part 2
  • Media.Monks
  • Hulu
  • Finalist
NYF’IN FUNNY WTF?!?!?
VR/AR
NETHERLANDS
Moxy-Universe, Play Beyond
  • Media.Monks
  • Moxy Hotels
  • Finalist
ACTIVATION & ENGAGEMENT: Best Use VR/AR
Interface & Navigation (UX/UI)
NETHERLANDS
Persepolis Reimagined
  • Media.Monks
  • Getty
  • Finalist
DIGITAL/MOBILE: Craft Interface & Navigation (UX/UI)
PUSHING CULTURE
NETHERLANDS
Second, France
  • Media.Monks
  • Netflix
  • Finalist
PUSHING CULTURE PUSHING CULTURE