Winners Gallery

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Small Budget/Big Idea
Unbranded Menu
  • Gold
  • SINGLE
  • PHILIPPINES
  • Leo Burnett Group Manila
  • McDonald's
SOCIAL MEDIA & INFLUENCER: Best Use Small Budget/Big Idea
  • Raymond Arrastia - Chairman
  • Raoul Panes - Chief Creative Officer
  • Carl Urgino - Creative Director
  • Brian Lumanog - Associate Creative Director
  • Judy Medina - Head of Account Management
  • Chary Chu - Creative Team Head
  • Paolo Roa - Creative Team Head
  • Sofia Tawasil - Senior Copywriter
  • Stephanie Tan - Senior Art Director
  • Rey Tiempo - Head of Experience and Innovation
  • Jarmaine Sotto - Social Media Team Lead
  • Adriano Matos - EVP, Global Executive Creative Director
  • Jason Williams - Head of Creative Excellence
  • Chili Ramon - Senior Copywriter
  • Earl Dorado - Group Account Director
  • Sabrina Urbano - Senior Account Executive
  • Earl John Diaz - Social Media Manager
  • Kathleen Ravelo - Social Media Specialist
  • Bianca Lopez - Social Media Specialist
  • Mikee Lagac - Digital Strategist
  • Hans Cabuyao - Senior Analyst
  • Gianne Nuguit - Analyst
  • Carol Battad - Head of PR
  • Marco Sindiong - PR Director for Corporate
  • Lorenzo Manguiat - PR Director for Influencer
  • Joaquin Espiritu - Influencer Specialist
  • Lendl Fabella - PR Director for Corporate
  • Barbara Messer - Creative Public Relations Lead
  • Ethel Javar - Video Producer
  • Margot Torres - Managing Director, McDonald's
  • Oliver Rabatan - Chief Marketing Officer, McDonald's
  • Ashley Santillan - Marketing Director, McDonald's
  • NJ Caballar - Senior Brand Manager, McDonald's

Explore Other Winners

Product Innovation
BRAZIL
Inedible Flip Flop
  • Mirum Agency
  • Arezzo Brizza
  • Finalist
AVANT-GARDE/INNOVATIVE: Avant-Garde/Innovative Product Innovation
Small Budget/Big Idea
Anytime Anytime
  • Mischief @ No Fixed Address
  • Anytime Fitness
  • Finalist
ACTIVATION & ENGAGEMENT: Best Use Small Budget/Big Idea
Social/Environmental Good: Brand
EGYPT
#iamyemeni
  • Momentum Egypt
  • Hayel Saeed Anam Group (HSA)
  • Finalist
COLLABORATIONS & PARTNERSHIPS: Best Use Social/Environmental Good: Brand
Social Justice
EGYPT
#iamyemeni
  • Momentum Egypt
  • Hayel Saeed Anam Group (HSA)
  • Finalist
PURPOSE: EMPOWERMENT Social Justice
Best Innovation
CHINA
SMILE -TECH Inspiration Matters Program
  • Mountains
  • OPPO
  • Finalist
THE FUTURE NOW: BEST USE Best Innovation
Social Media
#HangUpOnIt
  • MRM New York
  • Motorola
  • Finalist
DIGITAL/MOBILE: Mobile Platform Social Media
ART DIRECTION
Nauticode
  • MRM New York
  • American Queen Voyages
  • Finalist
PRINT: CRAFT ART DIRECTION
JOY IN PURPOSE
Non-Fungible Testicles
  • MRM New York
  • Movember & Mishka
  • Finalist
NYF’IN FUNNY JOY IN PURPOSE
Marketing + Promotions
HONG KONG
DuoVerse
  • MSL Hong Kong
  • HSBC
  • Finalist
FINANCIAL: Use of Discipline/Medium Marketing + Promotions
Integrated (Mixed Media)
HONG KONG
DuoVerse
  • MSL Hong Kong
  • HSBC
  • Finalist
FINANCIAL: Use of Discipline/Medium Integrated (Mixed Media)