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FIFA World Cup
The Out-Of-This-World-Cup
  • Finalist
  • SINGLE
  • UNITED ARAB EMIRATES
  • FP7 Dubai
  • MasterCard
SPORTS: Best Use FIFA World Cup
  • Josephine Younes - Creative Director
  • Nayaab Rais - Creative Director
  • Francesco Negri - Art Director
  • Giovanni Scopece - Art Director
  • Aliza Siddiqi - Senior Copywriter
  • Federico Fanti - Chief Creative Officer
  • Deydson Rocha - Senior Editor
  • Ranin Zbib - Senior Account Director
  • Maryam Habib - Account Manager
  • Mario Morby - Head of Strategic Planning
  • Tarek Ali Ahmed - Head of Business Leadership
  • Amin Soltani - Executive Producer
  • Yosra AlHalouni - Producer
  • LIna Nasr - Head of Post Production
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OUTDOOR: Best Use Small Budget/Big Idea
Real-Time Response
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OUTDOOR: Best Use Real-Time Response
ACTIVATION & ENGAGEMENT
 CHINA
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SMALL AGENCY: BEST USE ACTIVATION & ENGAGEMENT
Celebrity/Influencer
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  • Rocket Central
  • Rocket Central
  • Bronze
COLLABORATIONS & PARTNERSHIPS: Best Use Celebrity/Influencer
Competitions & Promotional Games
 GERMANY
Oreo Cheat Cookies
  • Saatchi & Saatchi Düsseldorf
  • Mondelēz Europe/ Oreo
  • Bronze
ACTIVATION & ENGAGEMENT: Best Use Competitions & Promotional Games
Food/Drink/Restaurants
 GERMANY
Oreo Cheat Cookies
  • Saatchi & Saatchi Düsseldorf
  • Mondelēz Europe/ Oreo
  • Bronze
DIRECT: Products & Services Food/Drink/Restaurants
SPECIAL EDITION & PROMOTIONAL PACKAGING DESIGN
 GERMANY
Oreo Cheat Cookies
  • Saatchi & Saatchi Düsseldorf
  • Mondelēz Europe/ Oreo
  • Bronze
COMMERCE AND CREATIVITY: BEST USE SPECIAL EDITION & PROMOTIONAL PACKAGING DESIGN
Social/Environmental Good: Brand
 GERMANY
The choir against hate speech
  • Saatchi & Saatchi Düsseldorf
  • Deutsche Telekom
  • Bronze
AUDIO/RADIO: Best Use Social/Environmental Good: Brand
LOW BUDGET (<$100,000 USD)
 UNITED ARAB EMIRATES
The Right to Power
  • Saatchi & Saatchi Middle East
  • LOGI Energy
  • Bronze
ADVERTISING MARKETING EFFECTIVENESS: BEST USE LOW BUDGET (<$100,000 USD)
OUTDOOR/OOH/DIGITAL OOH
 UNITED ARAB EMIRATES
Time to Read
  • Saatchi & Saatchi Middle East
  • Kinokuniya
  • Bronze
ADVERTISING MARKETING EFFECTIVENESS: BEST USE OUTDOOR/OOH/DIGITAL OOH