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PUSHING CULTURE
The B A.I. S
  • Bronze
  • SINGLE
  • ITALY
  • TBWA\ Italy
  • Wired
PUSHING CULTURE PUSHING CULTURE
  • Mirco Pagano - Chief Creative Officer
  • Frank Guarini - Creative Director
  • Vittoria Apicella - Creative Director
  • Luca Attanasio - Art Director
  • Alessandro Monti - Copywriter
  • Michael Arpini - Chief Strategic and Digital Officer
  • Luca Lilla - Head of Innovation
  • Gaia D'Aguanno - Senior Social Media Supervisor
  • Elisa Magnani - Social Media Supervisor
  • Mariateresa Paternoster - Social Media Specialist
  • Floralba Bali - Junior Social Media Specialist
  • Diletta Giudice - Data Scientist

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Celebrity/Influencer
Scent of Sanctuary
  • Hudson Rouge, A VML Company
  • Lincoln
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COLLABORATIONS & PARTNERSHIPS: Best Use Celebrity/Influencer
Environmental Effort
SOUTH KOREA
Goal of the Century
  • Hyundai Motor Company
  • Hyundai Motor Company
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PUBLIC RELATIONS: Best Use Environmental Effort
Healthcare
SOUTH KOREA
MAIL OLD MEDS
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  • KOREA POST / Korean Pharmaceutical Association
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COLLABORATIONS & PARTNERSHIPS: Products & Services Healthcare
ACTIVATION & ENGAGEMENT
SOUTH KOREA
MAIL OLD MEDS
  • INNOCEAN
  • KOREA POST / Korean Pharmaceutical Association
  • Finalist
ADVERTISING MARKETING EFFECTIVENESS: BEST USE ACTIVATION & ENGAGEMENT
PHARMA
SOUTH KOREA
MAIL OLD MEDS
  • INNOCEAN
  • KOREA POST / Korean Pharmaceutical Association
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ADVERTISING MARKETING EFFECTIVENESS: PRODUCTS & SERVICES PHARMA
Ambient
SOUTH KOREA
MAIL OLD MEDS
  • INNOCEAN
  • KOREA POST / Korean Pharmaceutical Association
  • Finalist
ACTIVATION & ENGAGEMENT: Best Use Ambient
Innovation
SOUTH KOREA
MAIL OLD MEDS
  • INNOCEAN
  • KOREA POST / Korean Pharmaceutical Association
  • Finalist
COLLABORATIONS & PARTNERSHIPS: Best Use Innovation
Healthcare
SOUTH KOREA
MAIL OLD MEDS
  • INNOCEAN
  • KOREA POST / Korean Pharmaceutical Association
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ACTIVATION & ENGAGEMENT: Product & Services Healthcare
Politics & Government
SOUTH KOREA
MAIL OLD MEDS
  • INNOCEAN
  • KOREA POST / Korean Pharmaceutical Association
  • Finalist
ACTIVATION & ENGAGEMENT: Product & Services Politics & Government
Other
SOUTH KOREA
MONEY PERFUME
  • INNOCEAN
  • DAOL DIGITAL BANK Fi
  • Finalist
PUBLIC RELATIONS: Products & Services Other