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PUSHING CULTURE
The B A.I. S
  • Bronze
  • SINGLE
  • ITALY
  • TBWA\ Italy
  • Wired
PUSHING CULTURE PUSHING CULTURE
  • Mirco Pagano - Chief Creative Officer
  • Frank Guarini - Creative Director
  • Vittoria Apicella - Creative Director
  • Luca Attanasio - Art Director
  • Alessandro Monti - Copywriter
  • Michael Arpini - Chief Strategic and Digital Officer
  • Luca Lilla - Head of Innovation
  • Gaia D'Aguanno - Senior Social Media Supervisor
  • Elisa Magnani - Social Media Supervisor
  • Mariateresa Paternoster - Social Media Specialist
  • Floralba Bali - Junior Social Media Specialist
  • Diletta Giudice - Data Scientist

Explore Other Winners

Direction
GERMANY
Generation Sitting
  • HFF Munich Film School
  • LYMB.iO
  • Gold
STUDENT: Film Craft/Video Craft Direction
Avant-Garde/Innovative
SOUTH KOREA
Google Maps: Savigator
  • Kyunghee University
  • Google
  • Gold
STUDENT: Medium Avant-Garde/Innovative
Small Budget/Big Idea
PHILIPPINES
Unbranded Menu
  • Leo Burnett Group Manila
  • McDonald's
  • Gold
SOCIAL MEDIA & INFLUENCER: Best Use Small Budget/Big Idea
GAMIFICATION
PHILIPPINES
Unbranded Menu
  • Leo Burnett Group Manila
  • McDonald's
  • Gold
ADVERTISING MARKETING EFFECTIVENESS: BEST USE GAMIFICATION
Small Budget/Big Idea
PHILIPPINES
Unbranded Menu
  • Leo Burnett Group Manila
  • McDonald's
  • Gold
DIRECT: Best Use Small Budget/Big Idea
RETAIL STORES & E-COMMERCE
UNITED ARAB EMIRATES
Self Check-Out
  • Leo Burnett Middle East
  • K-Lynn
  • Gold
ADVERTISING MARKETING EFFECTIVENESS: PRODUCTS & SERVICES RETAIL STORES & E-COMMERCE
PUBLIC RELATIONS STRATEGY
UNITED ARAB EMIRATES
The Homecoming
  • Leo Burnett Middle East
  • Home Centre
  • Gold
ADVERTISING MARKETING EFFECTIVENESS: BEST USE PUBLIC RELATIONS STRATEGY
GUERRILLA
CANADA
French Toast Guy
  • McCann Canada
  • Wendy's Canada
  • Gold
ADVERTISING MARKETING EFFECTIVENESS: BEST USE GUERRILLA
FILM/VIDEO < :60
Thin Crust Summer
  • McKinney
  • Little Caesars
  • Gold
NYF’IN FUNNY FILM/VIDEO < :60
Viral
Interface Interruption
  • Mischief @ No Fixed Address
  • Tubi
  • Gold
FILM: Best Use Viral