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PUBLIC RELATIONS STRATEGY
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ADVERTISING MARKETING EFFECTIVENESS: BEST USE PUBLIC RELATIONS STRATEGY
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LOW BUDGET (<$100,000 USD)
 UNITED KINGDOM
Lost the Pot
  • OLIVER / U-Studio
  • Pot Noodle
  • Finalist
ADVERTISING MARKETING EFFECTIVENESS: BEST USE LOW BUDGET (<$100,000 USD)
Best Use of Humor
 UNITED KINGDOM
Pre-Hated
  • OLIVER / U-Studio
  • Marmite
  • Finalist
DIRECT: Craft Best Use of Humor
Copywriting
 UNITED KINGDOM
Pre-Hated
  • OLIVER / U-Studio
  • Marmite
  • Finalist
DIRECT: Craft Copywriting
Small Budget/Big Idea
 UNITED KINGDOM
Pre-Hated
  • OLIVER / U-Studio
  • Marmite
  • Finalist
DIRECT: Best Use Small Budget/Big Idea
Positive World Impact
 USA
Pothole Patrol
  • Openlearn Academy
  • Volvo
  • Finalist
STUDENT: Medium Positive World Impact
Avant-Garde/Innovative
 USA
Pothole Patrol
  • Openlearn Academy
  • Volvo
  • Finalist
STUDENT: Medium Avant-Garde/Innovative
Digital/Mobile
 USA
PULSE
  • Openlearn Academy
  • Volvo
  • Finalist
STUDENT: Medium Digital/Mobile
Branded Content/Entertainment
 USA
reBay
  • Openlearn Academy
  • Ebay
  • Finalist
STUDENT: Medium Branded Content/Entertainment
Branded Content/Entertainment
 USA
Risk Detector
  • Openlearn Academy
  • Allstate
  • Finalist
STUDENT: Medium Branded Content/Entertainment
Avant-Garde/Innovative
 USA
Sound Reminder
  • Openlearn Academy
  • Volvo
  • Finalist
STUDENT: Medium Avant-Garde/Innovative