2024 WINNERS

GOLD
Dr. Rick
  • Arnold
  • Progressive Insurance
  • Script/Copywriting
FILM CRAFT
GOLD
Dr. Rick
  • Arnold
  • Progressive Insurance
  • NYF'IN Funny
NYF’IN FUNNY
GOLD
Will we still love New York?
  • Arnold New York
  • Coalition for the Homeless
  • New York City Award
THE NEW YORK CITY AWARD
GOLD
The Truth in Under 4 Seconds: The Big Board’s Impact on Elections
  • Code and Theory
  • NBC
  • USE OF DATA
DIGITAL/MOBILE: Best Use
GOLD
The Truth in Under 4 Seconds: The Big Board’s Impact on Elections
  • Code and Theory
  • NBC
  • Real-Time Response
DIGITAL/MOBILE: Best Use
GOLD
Yes, Couch!
  • Creative X
  • Facebook, Meta
  • REAL TIME RETAIL RESPONSE
CREATIVITY IN COMMERCE: BEST USE
GOLD
Met Gala Debut
  • EssenceMediacom
  • eBay
  • Retail Stores & eCommerce
COLLABORATIONS & PARTNERSHIPS: Products & Services
GOLD
Translators
  • McCann Detroit
  • U.S. Bank
  • Film - TV/Cinema
FINANCIAL: Use of Discipline/Medium
GOLD
USA
ADLaM: An Alphabet to Preserve a Culture
  • McCann New York
  • Microsoft
  • Community Building
ACTIVATION & ENGAGEMENT: Best Use
GOLD
USA
ADLaM: An Alphabet to Preserve a Culture
  • McCann New York
  • Microsoft
  • Social/Environmental Good: Brand
DIRECT: Best Use
GOLD
Goodbye Pies
  • Mischief @ No Fixed Address
  • Pizza Hut
  • Real-Time Response
PUBLIC RELATIONS: Best Use
GOLD
Opendoor Halftime Showing
  • Mischief @ No Fixed Address
  • Opendoor
  • Earned Media
PUBLIC RELATIONS: Best Use
GOLD
It's About Ducking Time
  • MRM New York
  • Durex
  • REAL TIME RETAIL RESPONSE
CREATIVITY IN COMMERCE: BEST USE
GOLD
Sweethearts Situationships
  • Tombras Group
  • Sweethearts
  • NYF'IN Funny
NYF’IN FUNNY
GOLD
The First Edible Mascot
  • Weber Shandwick
  • Kellanova Pop-Tarts
  • Takeover
SPORTS: Best Use
SILVER
Yes, Couch!
  • Creative X
  • Facebook, Meta
  • SOCIAL COMMERCE
CREATIVITY IN COMMERCE: BEST USE
SILVER
Grayscale Rebrand
  • Elephant
  • Grayscale
  • Financial Service Provider
FINANCIAL: Business to Business
SILVER
Nativa Meter
  • L&C
  • Ab InBev - Bavaria- Cerveza Nativa
  • Small Budget/Big Idea
SMALL AGENCY: BEST USE
SILVER
USA
ADLaM: An Alphabet to Preserve a Culture
  • McCann New York
  • Microsoft
  • Typography
DESIGN: Design - Craft
SILVER
Used Barbie Dream Cars
  • MRM Detroit
  • CarBravo
  • Automotive
DIRECT: Products & Services
SILVER
On Wednesdays, we shop deals
  • Publicis Groupe
  • Walmart
  • Celebrity/Influencer
COLLABORATIONS & PARTNERSHIPS: Best Use
SILVER
Volkswagen ID.4
  • the community
  • Volkswagen
  • Automotive
FILM: Products & Services
SILVER
The First Edible Mascot
  • Weber Shandwick
  • Kellanova Pop-Tarts
  • Food/Drink/Restaurants
PUBLIC RELATIONS: Products & Services
SILVER
The First Edible Mascot
  • Weber Shandwick
  • Kellanova Pop-Tarts
  • Events & Stunts
SPORTS: Best Use
BRONZE
Picklebabies
  • 72andSunny
  • E*TRADE from Morgan Stanley
  • Social Media
FINANCIAL: Use of Discipline/Medium
BRONZE
The Truth in Under 4 Seconds: The Big Board’s Impact on Elections
  • Code and Theory
  • NBC
  • Innovation
THE FUTURE NOW: BEST USE
BRONZE
The Truth in Under 4 Seconds: The Big Board’s Impact on Elections
  • Code and Theory
  • NBC
  • Innovation: Technology
DIGITAL/MOBILE: Best Use
BRONZE
We Put That $#!T on Super Bowl LVIII With Jason Kelce
  • Colle McVoy
  • Frank's RedHot
  • Social Media
PUBLIC RELATIONS: Best Use
BRONZE
We Put That $#!T on Super Bowl LVIII With Jason Kelce
  • Colle McVoy
  • Frank's RedHot
  • Small Budget/Big Idea
SOCIAL MEDIA & INFLUENCER: Best Use
BRONZE
We Put That $#!T on Super Bowl LVIII With Jason Kelce
  • Colle McVoy
  • Frank's RedHot
  • Real-Time Response
SPORTS: Best Use
BRONZE
Yes, Couch!
  • Creative X
  • Facebook, Meta
  • Real-Time Response
SOCIAL MEDIA & INFLUENCER: Best Use
BRONZE
Twiggy Full Circle
  • EssenceMediacom
  • eBay
  • Retail Stores & eCommerce
PRINT: Products & Services
BRONZE
Twiggy Full Circle
  • EssenceMediacom
  • eBay
  • Celebrity/Influencer
COLLABORATIONS & PARTNERSHIPS: Best Use
BRONZE
Nativa Meter
  • L&C
  • Ab InBev - Bavaria- Cerveza Nativa
  • Small Budget/Big Idea
AVANT-GARDE/INNOVATIVE: Avant-Garde/Innovative
BRONZE
Translators
  • McCann Detroit
  • U.S. Bank
  • Financial Well-Being
PURPOSE: PURPOSE
BRONZE
The Brake Room
  • McCann New York
  • Chick-fil-A
  • Food/Drink/Restaurants
ACTIVATION & ENGAGEMENT: Product & Services
BRONZE
We Do We Anthem
  • McCann New York
  • Smirnoff
  • REBRAND IDENTITY
DESIGN: Brand Design
BRONZE
The Wait Is Over
  • McKinney
  • Popeyes Louisana Kitchen
  • Script/Copywriting
FILM CRAFT
BRONZE
The Wait Is Over
  • McKinney
  • Popeyes Louisana Kitchen
  • Acting
FILM CRAFT
BRONZE
It's About Ducking Time
  • MRM New York
  • Durex
  • Real-Time Response
SOCIAL MEDIA & INFLUENCER: Best Use
BRONZE
It's About Ducking Time
  • MRM New York
  • Durex
  • SOCIAL COMMERCE
CREATIVITY IN COMMERCE: BEST USE
BRONZE
Refresh Label
  • Openlearn Academy
  • Fanta
  • Direct & Collateral
STUDENT: Medium
BRONZE
March For Endangered Sports
  • Openlearn Academy
  • Nike
  • Positive World Impact
STUDENT: Medium
BRONZE
Airb n Bouquinistes
  • Openlearn Academy.
  • Airbnb
  • Public Relations
STUDENT: Medium
BRONZE
Airb n Bouquinistes
  • Openlearn Academy.
  • Airbnb
  • Positive World Impact
STUDENT: Medium
BRONZE
Airb n Bouquinistes
  • Openlearn Academy.
  • Airbnb
  • Direct & Collateral
STUDENT: Medium
BRONZE
On Wednesdays, we shop deals
  • Publicis Groupe
  • Walmart
  • Celebrity/Influencer
PUBLIC RELATIONS: Best Use
BRONZE
Make Your Moves Count
  • R/GA Americas
  • Intuit TurboTax
  • Accounting, Audit & Tax Services
FINANCIAL: Consumer
BRONZE
AI vs. AI
  • Syracuse University, The Newhouse School
  • The New York Times
  • Avant-Garde/Innovative
STUDENT: Medium
BRONZE
Break the Sound Barrier
  • Syracuse University, The Newhouse School
  • Spotify
  • Positive World Impact
STUDENT: Medium
BRONZE
The Leak
  • the community
  • Verizon
  • Mobile
ACTIVATION & ENGAGEMENT: Best Use
BRONZE
The Leak
  • the community
  • Verizon
  • Celebrity/Influencer
COLLABORATIONS & PARTNERSHIPS: Best Use
BRONZE
MoonPie Alien Acquisition
  • Tombras Group
  • MoonPie
  • NYF'IN Funny
NYF’IN FUNNY
BRONZE
The First Edible Mascot
  • Weber Shandwick
  • Kellanova Pop-Tarts
  • Food/Drink/Restaurants
ACTIVATION & ENGAGEMENT: Product & Services
BRONZE
Translators
  • Weber Shandwick
  • U.S. Bank
  • Multicultural
PUBLIC RELATIONS: Best Use
FINALIST
#GameTimeGlow – A New Sports Tradition for Dads & Daughters
  • /prompt.
  • Cetaphil
  • Viral
FILM: Best Use
FINALIST
Joy Ride
  • Amazon
  • Amazon
  • Made for TV & Cinema
FILM: Best Use
FINALIST
Joy Ride
  • Amazon
  • Amazon
  • Best Use of Music
FILM CRAFT
FINALIST
USA
When You Can't Say It, Play It
  • Amazon
  • Amazon / Ad Council
  • Healthcare
AUDIO/RADIO: Products & Services
FINALIST
Dr. Rick
  • Arnold
  • Progressive Insurance
  • Made for TV & Cinema
FILM: Best Use
FINALIST
Perdue: Chicken Feed. Human Snack.
  • Colle McVoy
  • Perdue
  • Food/Drink/Restaurants
ACTIVATION & ENGAGEMENT: Product & Services
FINALIST
Yes, Couch!
  • Creative X
  • Facebook, Meta
  • Viral
SOCIAL MEDIA & INFLUENCER: Best Use
FINALIST
USA
Brandeis 75th Anniversary Integrated Campaign
  • DeVito/Verdi
  • Brandeis University
  • Integrated Campaign
PRINT: BEST USE
FINALIST
USA
The NIL Student Nurse Initiative
  • Doner
  • Saucony
  • Healthcare
COLLABORATIONS & PARTNERSHIPS: Products & Services
FINALIST
USA
The NIL Student Nurse Initiative
  • Doner
  • Saucony
  • Collaborations & Partnerships
SPORTS: Best Use
FINALIST
Life's Better Campaign
  • Elite Media LLC
  • American Family Insurance
  • Insurance
FINANCIAL: Consumer
FINALIST
Met Gala Debut
  • EssenceMediacom
  • eBay
  • Events & Stunts
ACTIVATION & ENGAGEMENT: Best Use
FINALIST
Met Gala Debut
  • EssenceMediacom
  • eBay
  • Live Entertainment
BRANDED CONTENT/ENTERTAINMENT: Best Use
FINALIST
Twiggy Full Circle
  • EssenceMediacom
  • eBay
  • Integrated Campaign
PRINT: BEST USE
FINALIST
Twiggy Full Circle
  • EssenceMediacom
  • eBay
  • Newspaper/Magazine
PRINT: BEST USE
FINALIST
The Chocolate Bar
  • forsman & bodenfors
  • Baileys
  • Best Use of Influencer
SOCIAL MEDIA & INFLUENCER: Best Use
FINALIST
Pluto TV “Pluto TV Country”
  • HAYMAKER
  • Pluto TV
  • FILM
SMALL AGENCY: BEST USE
FINALIST
Invisible Flags
  • Innocean USA
  • Gilbert Baker Foundation
  • Social/Environmental Good: NGO/PSA
AVANT-GARDE/INNOVATIVE: Avant-Garde/Innovative
FINALIST
WELCOME BACK TO THE COMMUTE
  • Innocean USA
  • Hyundai Motor America
  • Real-Time Response
FILM: Best Use
FINALIST
AirbnVIP
  • Korea Institute of Creative
  • Airbnb
  • Direct & Collateral
STUDENT: Medium
FINALIST
Endangered Korean
  • Korea Institute of Creative
  • Endangered Korean
  • Positive World Impact
STUDENT: Medium
FINALIST
Nativa Meter
  • L&C
  • Ab InBev - Bavaria- Cerveza Nativa
  • CORPORATE IMAGE/CONSUMER SERVICES/B2B
SMALL AGENCY: Products & Services
FINALIST
Translators
  • McCann Detroit
  • U.S. Bank
  • Banks: Commercial + Retail
FINANCIAL: Consumer
FINALIST
Translators
  • McCann Detroit
  • U.S. Bank
  • Made for TV & Cinema
FILM: Best Use
FINALIST
The Brake Room
  • McCann New York
  • Chick-fil-A
  • Food/Drink/Restaurants
DIRECT: Products & Services
FINALIST
We Do We Anthem
  • McCann New York
  • Smirnoff
  • ART DIRECTION/PRODUCTION DESIGN
DESIGN: Design - Craft
FINALIST
Catch a star
  • McCann-Erickson Marketing, Inc.
  • adidas
  • Interactive
PRINT: BEST USE
FINALIST
NFL X LC: The Lucky Chair
  • McKinney
  • Little Caesars
  • Celebrity/Athlete/Influencer
SPORTS: Best Use
FINALIST
The Wait Is Over
  • McKinney
  • Popeyes Louisana Kitchen
  • Casting
FILM CRAFT
FINALIST
Jose Cuervo - Go Off This Cinco
  • Mekanism
  • Jose Cuervo
  • Community Activation
SOCIAL MEDIA & INFLUENCER: Best Use
FINALIST
Catch a star
  • Mercado McCann
  • adidas
  • Billboards/Installations/Posters
OUTDOOR: Best Use
FINALIST
Refugee Records
  • Miami Ad School Brazil
  • Spotify
  • Direct & Collateral
STUDENT: Medium
FINALIST
Hospital
  • Mischief @ No Fixed Address
  • Peet's Coffee
  • Under :10 seconds
FILM: Best Use
FINALIST
Stand Up to Yourself
  • Mischief @ No Fixed Address
  • Monica Lewinsky
  • Social/Environmental Good: NGO/PSA
FILM: Best Use
FINALIST
It's About Ducking Time
  • MRM New York
  • Durex
  • NYF'IN Funny
NYF’IN FUNNY
FINALIST
Mt. Fuji
  • MRM New York
  • Durex
  • NYF'IN Funny
NYF’IN FUNNY
FINALIST
Refresh Label
  • Openlearn Academy
  • Fanta
  • Design
STUDENT: Medium
FINALIST
Refresh Label
  • Openlearn Academy
  • Fanta
  • Avant-Garde/Innovative
STUDENT: Medium
FINALIST
21GRAMS - Real Building Blocks
  • Openlearn Academy
  • 21GRAMS
  • Digital/Mobile
STUDENT: Medium
FINALIST
21GRAMS - Real Building Blocks
  • Openlearn Academy
  • 21GRAMS
  • Branded Content/Entertainment
STUDENT: Medium
FINALIST
21GRAMS - Real Building Blocks
  • Openlearn Academy
  • 21GRAMS
  • Avant-Garde/Innovative
STUDENT: Medium
FINALIST
21GRAMS - Real Building Blocks
  • Openlearn Academy
  • 21GRAMS
  • Public Relations
STUDENT: Medium
FINALIST
Blink Control
  • Openlearn Academy
  • 21 GRAMS
  • Digital/Mobile
STUDENT: Medium
FINALIST
Dove - Radical Beauty
  • Openlearn Academy
  • Dove
  • Avant-Garde/Innovative
STUDENT: Medium
FINALIST
Dove - Radical Beauty
  • Openlearn Academy
  • Dove
  • Public Relations
STUDENT: Medium
FINALIST
Dove - Radical Beauty
  • Openlearn Academy
  • Dove
  • Digital/Mobile
STUDENT: Medium
FINALIST
Patagonia Kills Patagonia
  • Openlearn Academy
  • Patagonia
  • Public Relations
STUDENT: Medium
FINALIST
Pieces of Memories from the North
  • Openlearn Academy
  • Lego
  • Art Direction
STUDENT: Craft - Other than Film or Video
FINALIST
Sign Project
  • Openlearn Academy
  • Duolingo
  • Branded Content/Entertainment
STUDENT: Medium
FINALIST
Sign Project
  • Openlearn Academy
  • Duolingo
  • Public Relations
STUDENT: Medium
FINALIST
Airb n Bouquinistes
  • Openlearn Academy.
  • Airbnb
  • Art Direction
STUDENT: Craft - Other than Film or Video
FINALIST
RomCommerce
  • Publicis Groupe
  • Walmart
  • Retail Stores & eCommerce
CREATIVITY IN COMMERCE: Products & Services
FINALIST
RomCommerce
  • Publicis Groupe
  • Walmart
  • Social Media
ACTIVATION & ENGAGEMENT: Best Use
FINALIST
RomCommerce
  • Publicis Groupe
  • Walmart
  • Digital/Mobile/Social
BRANDED CONTENT/ENTERTAINMENT: Discipline
FINALIST
RomCommerce
  • Publicis Groupe
  • Walmart
  • Storytelling
SOCIAL MEDIA & INFLUENCER: Best Use
FINALIST
RomCommerce
  • Publicis Groupe
  • Walmart
  • Tiktok
SOCIAL MEDIA & INFLUENCER: Platform
FINALIST
RomCommerce
  • Publicis Groupe
  • Walmart
  • Retail Stores & eCommerce
BRANDED CONTENT/ENTERTAINMENT: Product & Services
FINALIST
Mucus Mania
  • Reckitt
  • Mucinex
  • Community Building
ACTIVATION & ENGAGEMENT: Best Use
FINALIST
AI vs. AI
  • Syracuse University, The Newhouse School
  • The New York Times
  • Positive World Impact
STUDENT: Medium
FINALIST
AI vs. AI
  • Syracuse University, The Newhouse School
  • The New York Times
  • Digital/Mobile
STUDENT: Medium
FINALIST
Break the Sound Barrier
  • Syracuse University, The Newhouse School
  • Spotify
  • Digital/Mobile
STUDENT: Medium
FINALIST
Map Your Music
  • Syracuse University, The Newhouse School
  • Spotify
  • Digital/Mobile
STUDENT: Medium
FINALIST
Skin Stories
  • Syracuse University, The Newhouse School
  • Dove
  • Positive World Impact
STUDENT: Medium
FINALIST
The Leak
  • the community
  • Verizon
  • Community Engagement
SOCIAL MEDIA & INFLUENCER: Best Use
FINALIST
The Leak
  • the community
  • Verizon
  • Technology
SOCIAL MEDIA & INFLUENCER: Best Use
FINALIST
The Leak
  • the community
  • Verizon
  • Technology
DIRECT: Best Use
FINALIST
DeepSteaks
  • Tombras Group
  • Steak-umm
  • NYF'IN Funny
NYF’IN FUNNY
FINALIST
Milkshake Tourism
  • Tombras Group
  • Zaxby's
  • NYF'IN Funny
NYF’IN FUNNY
FINALIST
Sandwich Blasphemy
  • Tombras Group
  • Zaxby's
  • NYF'IN Funny
NYF’IN FUNNY
FINALIST
USA
50th Anniversary of Equal Prize Money at the US Open
  • United States Tennis Association
  • United States Tennis Association
  • Social Good: Brand
SPORTS: Best Use
FINALIST
The First Edible Mascot
  • Weber Shandwick
  • Kellanova Pop-Tarts
  • Events & Stunts
ACTIVATION & ENGAGEMENT: Best Use
FINALIST
The First Edible Mascot
  • Weber Shandwick
  • Kellanova Pop-Tarts
  • Events & Stunts
PUBLIC RELATIONS: Best Use
FINALIST
Translators
  • Weber Shandwick
  • U.S. Bank
  • Social/Environmental Good: Brand
PUBLIC RELATIONS: Best Use