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IN-STORE EXPERIENCE / CUSTOMER RETAIL
OREO x PAC-MAN SuperMarcade
  • Finalist
  • SINGLE
  • GERMANY
  • Saatchi & Saatchi Germany
  • OREO
CREATIVITY IN COMMERCE: BEST USE IN-STORE EXPERIENCE / CUSTOMER RETAIL
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Social/Environmental Good: NGO/PSA
 TAIWAN
Hear My Last Wish
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DIRECT: Best Use Social/Environmental Good: NGO/PSA
Social/Environmental Good: Brand
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FILM: Best Use Social/Environmental Good: Brand
Film - TV/Cinema
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  • McCann Detroit
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FINANCIAL: Use of Discipline/Medium Film - TV/Cinema
Media/Entertainment/Events
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THE EVERYDAY TACTICIAN
  • McCann London
  • XBOX
  • Gold
BRANDED CONTENT/ENTERTAINMENT: Product & Services Media/Entertainment/Events
Media/Entertainment/Events
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THE EVERYDAY TACTICIAN
  • McCann London
  • XBOX
  • Gold
ACTIVATION & ENGAGEMENT: Product & Services Media/Entertainment/Events
Community Building
 USA
ADLaM: An Alphabet to Preserve a Culture
  • McCann New York
  • Microsoft
  • Gold
ACTIVATION & ENGAGEMENT: Best Use Community Building
Social/Environmental Good: Brand
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ADLaM: An Alphabet to Preserve a Culture
  • McCann New York
  • Microsoft
  • Gold
DIRECT: Best Use Social/Environmental Good: Brand
Film - Online
 ARGENTINA
Hotel La Argentina
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BRANDED CONTENT/ENTERTAINMENT: Discipline Film - Online
Community Building
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Hotel La Argentina
  • Mercado McCann
  • TyC Sports
  • Gold
ACTIVATION & ENGAGEMENT: Best Use Community Building
Real-Time Response
 USA
Goodbye Pies
  • Mischief @ No Fixed Address
  • Pizza Hut
  • Gold
PUBLIC RELATIONS: Best Use Real-Time Response