Audience Connection
AVANT-GARDE/INNOVATIVE: Avant-Garde/Innovative Audience Connection
Effectiveness
PUBLIC RELATIONS: Best Use Effectiveness
Small Budget/Big Idea
PUBLIC RELATIONS: Best Use Small Budget/Big Idea
Use of Data
AVANT-GARDE/INNOVATIVE: Avant-Garde/Innovative Use of Data
Social/Environmental Good: NGO/PSA
ACTIVATION & ENGAGEMENT: Best Use Social/Environmental Good: NGO/PSA
Small Budget/Big Idea
ACTIVATION & ENGAGEMENT: Best Use Small Budget/Big Idea
Small Budget/Big Idea
AVANT-GARDE/INNOVATIVE: Avant-Garde/Innovative Small Budget/Big Idea
Earned Media
PUBLIC RELATIONS: Best Use Earned Media
Retail Stores & eCommerce
ACTIVATION & ENGAGEMENT: Product & Services Retail Stores & eCommerce
Experiential
THE BIGGER DRAW
- Jung von Matt AG
- Hamburg Marketing GmbH
- Finalist
OUTDOOR: Best Use Experiential