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REBRAND IDENTITY
The Meadow of living traditions
  • Finalist
  • SINGLE
  • SLOVAK REPUBLIC
  • MADE BY VACULIK, s. r. o.
  • The artistic ensemble Lúčnica
DESIGN: Brand Design REBRAND IDENTITY
  • Milan Bielik - Chief Creative Officer
  • Andrej Hrivnák - Associate Creative Director
  • Matej Klíč - Head of Art
  • Matej Klíč - Art director
  • Milan Bielik, Andrej Hrivnák - Senior copywriter
  • Blanka „Bibs“ Blahová - Account Director
  • Petra „Kyrra“ Barčáková, Nikola Weis - Account
  • Alexandra Martináková - Strategy Director
  • Lenka Dzurendová - Strategy
  • Ondrej Jób - Typograhpy
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AUDIO/RADIO: Products & Services Politics & Government
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DIGITAL/MOBILE: Mobile Platform Social/Environmental Good: Brand
Audience Connection
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AVANT-GARDE/INNOVATIVE: Avant-Garde/Innovative Audience Connection
Effectiveness
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Rights against the Right - The first trademark that stops trading Nazi merch.
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PUBLIC RELATIONS: Best Use Effectiveness
Small Budget/Big Idea
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PUBLIC RELATIONS: Best Use Small Budget/Big Idea
Use of Data
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AVANT-GARDE/INNOVATIVE: Avant-Garde/Innovative Use of Data
Social/Environmental Good: NGO/PSA
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Rights against the Right - The first trademark that stops trading Nazi merch.
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ACTIVATION & ENGAGEMENT: Best Use Social/Environmental Good: NGO/PSA
Small Budget/Big Idea
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Rights against the Right - The first trademark that stops trading Nazi merch.
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ACTIVATION & ENGAGEMENT: Best Use Small Budget/Big Idea
Small Budget/Big Idea
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Rights against the Right - The first trademark that stops trading Nazi merch.
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AVANT-GARDE/INNOVATIVE: Avant-Garde/Innovative Small Budget/Big Idea
Earned Media
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Rights against the Right - The first trademark that stops trading Nazi merch.
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PUBLIC RELATIONS: Best Use Earned Media