Social/Environmental Good: Brand
DIRECT: Best Use Social/Environmental Good: Brand
Film - Online
BRANDED CONTENT/ENTERTAINMENT: Discipline Film - Online
Community Building
ACTIVATION & ENGAGEMENT: Best Use Community Building
Real-Time Response
Goodbye Pies
- Mischief @ No Fixed Address
- Pizza Hut
- Gold
PUBLIC RELATIONS: Best Use Real-Time Response
Earned Media
PUBLIC RELATIONS: Best Use Earned Media
Targeted Mailing/Programmatic Mailing
DIRECT: Best Use Targeted Mailing/Programmatic Mailing
REAL TIME RETAIL RESPONSE
CREATIVITY IN COMMERCE: BEST USE REAL TIME RETAIL RESPONSE
Animation
FILM CRAFT Animation
Small Budget/Big Idea
ESCAPE
- Ogilvy Germany
- German Rail
- Gold
FILM: Best Use Small Budget/Big Idea
Technology
Rewilding Mode
- Prime Weber Shandwick
- Husqvarna
- Gold
PUBLIC RELATIONS: Best Use Technology