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Positive World Impact
AI vs. AI
  • Finalist
  • STUDENT CAMPAIGN
  • USA
  • Syracuse University, The Newhouse School
  • The New York Times
STUDENT: Medium Positive World Impact
  • Brooke Hirsch - Copywriter
  • Mel White - Instructor
Related Searches

Explore Other Winners

Community Building
 ARGENTINA
Hotel La Argentina
  • Mercado McCann
  • TyC Sports
  • Gold
ACTIVATION & ENGAGEMENT: Best Use Community Building
Real-Time Response
 USA
Goodbye Pies
  • Mischief @ No Fixed Address
  • Pizza Hut
  • Gold
PUBLIC RELATIONS: Best Use Real-Time Response
Earned Media
 USA
Opendoor Halftime Showing
  • Mischief @ No Fixed Address
  • Opendoor
  • Gold
PUBLIC RELATIONS: Best Use Earned Media
Targeted Mailing/Programmatic Mailing
 BRAZIL
Samsung ThrowBack Deals
  • MRM Brazil
  • Samsung
  • Gold
DIRECT: Best Use Targeted Mailing/Programmatic Mailing
REAL TIME RETAIL RESPONSE
 USA
It's About Ducking Time
  • MRM New York
  • Durex
  • Gold
CREATIVITY IN COMMERCE: BEST USE REAL TIME RETAIL RESPONSE
Animation
 UNITED KINGDOM
Up In Smoke
  • NOMINT
  • WWF
  • Gold
FILM CRAFT Animation
Small Budget/Big Idea
 GERMANY
ESCAPE
  • Ogilvy Germany
  • German Rail
  • Gold
FILM: Best Use Small Budget/Big Idea
Technology
 SWEDEN
Rewilding Mode
  • Prime Weber Shandwick
  • Husqvarna
  • Gold
PUBLIC RELATIONS: Best Use Technology
Environment/Climate Change & Sustainability
 GERMANY
WWF Save What You See
  • SAINT ELMOS GERMANY
  • WWF Deutschland
  • Gold
PURPOSE: PURPOSE Environment/Climate Change & Sustainability
Celebrity/Influencer
 GERMANY
The 100th Edition
  • Scholz & Friends
  • Frankfurter Allgemeine Zeitung
  • Gold
COLLABORATIONS & PARTNERSHIPS: Best Use Celebrity/Influencer