Winners Gallery

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Community Building
Hotel La Argentina
  • Gold
  • SINGLE PLUS
  • ARGENTINA
  • Mercado McCann
  • TyC Sports
ACTIVATION & ENGAGEMENT: Best Use Community Building
  • Javier Campopiano - Global Chief Creative Officer
  • Nicolás Massimino - Chief Creative Officer
  • Manuel Scher - ECD
  • Edwin Bowen - ECD
  • Cristian Tarzi - ECD
  • Agustín Coste - Managing Director
  • Leila Concistre - Group Account Director
  • Carolina Scordo - Account Supervisor
  • Mariano Malvasio - CMO
  • Germán Vago - Marketing Manager
  • Daniela Gaspar - Communications & Media Coordinator
  • Agustín Borgognoni - Head of Production
  • Carolina García Dias - Producer
  • Carmen Bistrian - MW Global Product Excellence Director
  • Emiliano Gonzalez De Pietri - CCO McCann Spain
  • Lourdes Alderete - Latam MW Creative Excellence Manager
  • Diego Peskins - Executive Producer
  • Martín de Escalada - Director
  • Mercedes Eliçabe - Post Production Coordinator
  • Andrés Boero - Editing
  • Malena Gala - Editing Assistant
  • Luciano Grispino - Sound
  • Juan Hirak - VFX
  • Anahí Piccinin - Color

Explore Other Winners

Social/Environmental Good: Brand
FRANCE
WoMen's football
  • Marcel
  • Orange
  • Gold
FILM: Best Use Social/Environmental Good: Brand
Film - TV/Cinema
Translators
  • McCann Detroit
  • U.S. Bank
  • Gold
FINANCIAL: Use of Discipline/Medium Film - TV/Cinema
Media/Entertainment/Events
UNITED KINGDOM
THE EVERYDAY TACTICIAN
  • McCann London
  • XBOX
  • Gold
BRANDED CONTENT/ENTERTAINMENT: Product & Services Media/Entertainment/Events
Media/Entertainment/Events
UNITED KINGDOM
THE EVERYDAY TACTICIAN
  • McCann London
  • XBOX
  • Gold
ACTIVATION & ENGAGEMENT: Product & Services Media/Entertainment/Events
Community Building
USA
ADLaM: An Alphabet to Preserve a Culture
  • McCann New York
  • Microsoft
  • Gold
ACTIVATION & ENGAGEMENT: Best Use Community Building
Social/Environmental Good: Brand
USA
ADLaM: An Alphabet to Preserve a Culture
  • McCann New York
  • Microsoft
  • Gold
DIRECT: Best Use Social/Environmental Good: Brand
Film - Online
ARGENTINA
Hotel La Argentina
  • Mercado McCann
  • TyC Sports
  • Gold
BRANDED CONTENT/ENTERTAINMENT: Discipline Film - Online
Community Building
ARGENTINA
Hotel La Argentina
  • Mercado McCann
  • TyC Sports
  • Gold
ACTIVATION & ENGAGEMENT: Best Use Community Building
Real-Time Response
Goodbye Pies
  • Mischief @ No Fixed Address
  • Pizza Hut
  • Gold
PUBLIC RELATIONS: Best Use Real-Time Response
Earned Media
Opendoor Halftime Showing
  • Mischief @ No Fixed Address
  • Opendoor
  • Gold
PUBLIC RELATIONS: Best Use Earned Media