2024 WINNERS

GOLD
ITALY
Stadium Heroes
  • DUDE Milano
  • Kraft - Heinz
  • Collaborations & Partnerships
SPORTS: Best Use
GOLD
GERMANY
TYPICAL GERMAN - adidas EURO 2024 Campaign
  • Jung von Matt AG
  • adidas AG
  • Products & Services
SPORTS: Type
GOLD
The First Edible Mascot
  • Weber Shandwick
  • Kellanova Pop-Tarts
  • Takeover
SPORTS: Best Use
SILVER
GERMANY
THE BIGGER DRAW
  • Jung von Matt AG
  • Hamburg Marketing GmbH
  • Events & Stunts
SPORTS: Best Use
SILVER
The First Edible Mascot
  • Weber Shandwick
  • Kellanova Pop-Tarts
  • Events & Stunts
SPORTS: Best Use
BRONZE
We Put That $#!T on Super Bowl LVIII With Jason Kelce
  • Colle McVoy
  • Frank's RedHot
  • Real-Time Response
SPORTS: Best Use
BRONZE
UNITED ARAB EMIRATES
Highlight Your Balls
  • FP7 McCann Dubai
  • Testicular Cancer Society
  • Real-Time Response
SPORTS: Best Use
BRONZE
COSTA RICA
Unseen Goals
  • Joystick, FIFCO
  • Imperial FIFCO
  • Celebrity/Athlete/Influencer
SPORTS: Best Use
BRONZE
GERMANY
Goals everywhere
  • Jung von Matt AG
  • adidas AG
  • Events & Stunts
SPORTS: Best Use
FINALIST
SAUDI ARABIA
A Tale As Old As Time
  • BigTime Creative Shop
  • Riyadh Season
  • Sports Event or Program Promotion
SPORTS: Type
FINALIST
SAUDI ARABIA
Knockout Chaos
  • BigTime Creative Shop
  • Riyadh Season
  • Sports Event or Program Promotion
SPORTS: Type
FINALIST
USA
The NIL Student Nurse Initiative
  • Doner
  • Saucony
  • Collaborations & Partnerships
SPORTS: Best Use
FINALIST
COSTA RICA
Unseen Goals
  • Joystick, FIFCO
  • Imperial FIFCO
  • eSports
SPORTS: Best Use
FINALIST
COSTA RICA
Unseen Goals
  • Joystick, FIFCO
  • Imperial FIFCO
  • FIFA World Cup
SPORTS: Best Use
FINALIST
GERMANY
THE BIGGER DRAW
  • Jung von Matt AG
  • Hamburg Marketing GmbH
  • Exhibitions & Installations
SPORTS: Best Use
FINALIST
GERMANY
THE DROP OF FUSSBALLLIEBE
  • Jung von Matt AG
  • adidas AG
  • Events & Stunts
SPORTS: Best Use
FINALIST
UNITED KINGDOM
FIELD TRIPS
  • McCann London
  • XBOX
  • eSports
SPORTS: Best Use
FINALIST
UNITED KINGDOM
FIELD TRIPS
  • McCann London
  • XBOX
  • Social Good: Brand
SPORTS: Best Use
FINALIST
NFL X LC: The Lucky Chair
  • McKinney
  • Little Caesars
  • Celebrity/Athlete/Influencer
SPORTS: Best Use
FINALIST
GERMANY
28.57 m
  • SERVICEPLAN GERMANY
  • o2 Deutschland
  • Celebrity/Athlete/Influencer
SPORTS: Best Use
FINALIST
USA
50th Anniversary of Equal Prize Money at the US Open
  • United States Tennis Association
  • United States Tennis Association
  • Social Good: Brand
SPORTS: Best Use
FINALIST
ARGENTINA
FACES OF THE FUTURE
  • VML Argentina
  • REXONA
  • FIFA World Cup
SPORTS: Best Use
FINALIST
SINGAPORE
CHANGE THE ANGLE
  • VML Singapore
  • LUX
  • Events & Stunts
SPORTS: Best Use
FINALIST
GERMANY
Audi x FC Bayern Fan Jacket
  • Weirather-Wenzel & Partner GmbH x We Are Social Deutschland GmbH
  • Audi FC Bayern Partnership
  • Team or League Promotion
SPORTS: Type