2024 WINNERS

GOLD
CANADA
Have AI Break
  • Courage
  • KitKat
  • Small Budget/Big Idea
DIRECT: Best Use
GOLD
TAIWAN
Hear My Last Wish
  • Leo Burnett Taiwan
  • Taiwan Organ Sharing Registry & Patient Autonomy Promotion Center
  • Social/Environmental Good: NGO/PSA
DIRECT: Best Use
GOLD
USA
ADLaM: An Alphabet to Preserve a Culture
  • McCann New York
  • Microsoft
  • Social/Environmental Good: Brand
DIRECT: Best Use
GOLD
BRAZIL
Samsung ThrowBack Deals
  • MRM Brazil
  • Samsung
  • Targeted Mailing/Programmatic Mailing
DIRECT: Best Use
GOLD
GERMANY
Unsilence the Violence
  • Scholz & Friends / 2030 Kommunikation
  • TERRE DES FEMMES
  • Small Budget/Big Idea
DIRECT: Best Use
SILVER
GERMANY
Tramway to Love – the musical of public transport
  • Jung von Matt AG
  • Berliner Verkehrsbetriebe (BVG)
  • Ambient
DIRECT: Best Use
SILVER
BRAZIL
Samsung ThrowBack Deals
  • MRM Brazil
  • Samsung
  • USE OF DATA
DIRECT: Best Use
SILVER
Used Barbie Dream Cars
  • MRM Detroit
  • CarBravo
  • Automotive
DIRECT: Products & Services
SILVER
SWEDEN
Rewilding Mode
  • Prime Weber Shandwick
  • Husqvarna
  • Technology
DIRECT: Best Use
SILVER
GERMANY
AIZOME WASTECARE™ Industrial waste — certified as skincare.
  • SERVICEPLAN GERMANY
  • AIZOME
  • Healthcare
DIRECT: Products & Services
BRONZE
UNITED ARAB EMIRATES
Dinner After Dinner
  • Fortune Promoseven LLC
  • McDonald's
  • Targeted Mailing/Programmatic Mailing
DIRECT: Best Use
BRONZE
GERMANY
The Most Illegal Beer
  • HeimatTBWA\
  • Muschicraft Beer Company
  • Launch
DIRECT: Best Use
BRONZE
GERMANY
Goals everywhere
  • Jung von Matt AG
  • adidas AG
  • Ambient
DIRECT: Best Use
BRONZE
GERMANY
Tramway to Love – the musical of public transport
  • Jung von Matt AG
  • Berliner Verkehrsbetriebe (BVG)
  • Real-Time Response
DIRECT: Best Use
BRONZE
BRAZIL
Samsung ThrowBack Deals
  • MRM Brazil
  • Samsung
  • Small Budget/Big Idea
DIRECT: Best Use
BRONZE
SINGAPORE
CHANGE THE ANGLE
  • VML Singapore
  • LUX
  • Social/Environmental Good: Brand
DIRECT: Best Use
FINALIST
SOUTH KOREA
The Pink Glove
  • Cheil worldwide
  • Kundal
  • Ambient
DIRECT: Best Use
FINALIST
SOUTH KOREA
Try Galaxy Fold Experience
  • Cheil worldwide
  • Samsung Electronics
  • Technology
DIRECT: Best Use
FINALIST
CANADA
Have AI Break
  • Courage
  • KitKat
  • Technology
DIRECT: Best Use
FINALIST
CANADA
What No One Tells You When You're Expecting
  • Courage
  • North York General Hospital
  • Healthcare
DIRECT: Products & Services
FINALIST
FRANCE
DELIVERY SAFE
  • Havas Paris
  • KFC France
  • Social/Environmental Good: Brand
DIRECT: Best Use
FINALIST
FRANCE
The hidden Story
  • Havas Play
  • Association L'Enfant Bleu
  • Illustration
DIRECT: Craft
FINALIST
SOUTH KOREA
I AM NOT KING
  • INNORED
  • BURGER KING KOREA
  • Launch
DIRECT: Best Use
FINALIST
GERMANY
Goals everywhere
  • Jung von Matt AG
  • adidas AG
  • Launch
DIRECT: Best Use
FINALIST
GERMANY
myclimate Carbon Tracker
  • Jung von Matt AG
  • myclimate
  • Real-Time Response
DIRECT: Best Use
FINALIST
GERMANY
Annoying Ads
  • Leo Burnett Germany
  • Samsung
  • Ambient
DIRECT: Best Use
FINALIST
AUSTRALIA
The Plastic Forecast
  • M&C Saatchi Group
  • Minderoo Foundation
  • USE OF DATA
DIRECT: Best Use
FINALIST
The Brake Room
  • McCann New York
  • Chick-fil-A
  • Food/Drink/Restaurants
DIRECT: Products & Services
FINALIST
GERMANY
OREO x PAC-MAN SuperMarcade
  • Saatchi & Saatchi Germany
  • OREO
  • Technology
DIRECT: Best Use
FINALIST
GERMANY
Long COVID Mode
  • SAINT ELMOS GERMANY
  • Long COVID Europe
  • Use of Broadcast/Streaming
DIRECT: Best Use
FINALIST
GERMANY
855-HOW-TO-QUIT-(OPIOIDS)
  • SERVICEPLAN GERMANY
  • Anzen Health
  • Art Direction
DIRECT: Craft
FINALIST
The Leak
  • the community
  • Verizon
  • Technology
DIRECT: Best Use
FINALIST
SWITZERLAND
RIVER BIKES
  • thjnk Zürich
  • Ochsner Sport
  • Launch
DIRECT: Best Use
FINALIST
HUNGARY
Truth Delivery
  • VML Hungary
  • Transparent
  • Social/Environmental Good: Brand
DIRECT: Best Use
FINALIST
SINGAPORE
CHANGE THE ANGLE
  • VML Singapore
  • LUX
  • Use of Broadcast/Streaming
DIRECT: Best Use
FINALIST
BRAZIL
Voice of Silence
  • We
  • Fala Mulher Association
  • Social/Environmental Good: NGO/PSA
DIRECT: Best Use
FINALIST
BRAZIL
Voice of Silence
  • We
  • Fala Mulher Association
  • Use of Broadcast/Streaming
DIRECT: Best Use