2024 WINNERS

BEST OF SHOW
ARGENTINA
Hotel La Argentina
  • Mercado McCann
  • TyC Sports
  • Film - Online
BRANDED CONTENT/ENTERTAINMENT: Discipline
GRAND
ARGENTINA
Hotel La Argentina
  • Mercado McCann
  • TyC Sports
  • Film - Online
BRANDED CONTENT/ENTERTAINMENT: Discipline
GOLD
UNITED KINGDOM
THE EVERYDAY TACTICIAN
  • McCann London
  • XBOX
  • Media/Entertainment/Events
BRANDED CONTENT/ENTERTAINMENT: Product & Services
GOLD
ARGENTINA
Hotel La Argentina
  • Mercado McCann
  • TyC Sports
  • Film - Online
BRANDED CONTENT/ENTERTAINMENT: Discipline
BRONZE
UNITED ARAB EMIRATES
Slowmaster 57
  • FP7 McCann Dubai
  • Heinz
  • Gaming
BRANDED CONTENT/ENTERTAINMENT: Best Use
BRONZE
GERMANY
Unhide The Price
  • Jung von Matt AG
  • Deutscher Sparkassen- und Giroverband e.V. & S-Communication Services GmbH
  • Gaming
BRANDED CONTENT/ENTERTAINMENT: Best Use
BRONZE
ISRAEL
FIGHTING TO REMEMBER
  • McCann Tel-Aviv
  • Zikaron Basalon
  • Gaming
BRANDED CONTENT/ENTERTAINMENT: Best Use
FINALIST
CHINA
Ghost Skins
  • Cheil PengTai Beijing / Cheil Hong Kong
  • Samsung
  • Gaming
BRANDED CONTENT/ENTERTAINMENT: Best Use
FINALIST
CANADA
KFC x Street Fighter
  • Courage
  • KFC
  • Gaming
BRANDED CONTENT/ENTERTAINMENT: Best Use
FINALIST
JAPAN
THE JOYFUL PIANO
  • Dentsu East Japan
  • Yamaha
  • Live Entertainment
BRANDED CONTENT/ENTERTAINMENT: Best Use
FINALIST
JAPAN
THE JOYFUL PIANO
  • Dentsu East Japan
  • Yamaha
  • USE OF DATA
BRANDED CONTENT/ENTERTAINMENT: Best Use
FINALIST
SOUTH KOREA
ETA - NewJeans
  • Dolphiners Films
  • Apple
  • Best Use of Music
BRANDED CONTENT/ENTERTAINMENT: CRAFT
FINALIST
Met Gala Debut
  • EssenceMediacom
  • eBay
  • Live Entertainment
BRANDED CONTENT/ENTERTAINMENT: Best Use
FINALIST
GERMANY
The Square Meter
  • HeimatTBWA\
  • HORNBACH Baumarkt AG
  • Sound Design/Use of Sound
BRANDED CONTENT/ENTERTAINMENT: CRAFT
FINALIST
GERMANY
The Square Meter
  • HeimatTBWA\
  • HORNBACH Baumarkt AG
  • Direction
BRANDED CONTENT/ENTERTAINMENT: CRAFT
FINALIST
GERMANY
The Square Meter
  • HeimatTBWA\
  • HORNBACH Baumarkt AG
  • Production Accomplishment
BRANDED CONTENT/ENTERTAINMENT: CRAFT
FINALIST
GERMANY
The Square Meter Campaign
  • HeimatTBWA\
  • HORNBACH Baumarkt AG
  • Art Direction
BRANDED CONTENT/ENTERTAINMENT: CRAFT
FINALIST
GERMANY
The Square Meter Campaign
  • HeimatTBWA\
  • HORNBACH Baumarkt AG
  • Live Entertainment
BRANDED CONTENT/ENTERTAINMENT: Best Use
FINALIST
THAILAND
Not Very Sweet
  • Ogilvy Bangkok
  • Delight
  • Film - Online
BRANDED CONTENT/ENTERTAINMENT: Discipline
FINALIST
BEERCOIN
  • PROPEG
  • MINDUBIER
  • Social/Environmental Good: Brand
BRANDED CONTENT/ENTERTAINMENT: Best Use
FINALIST
RomCommerce
  • Publicis Groupe
  • Walmart
  • Digital/Mobile/Social
BRANDED CONTENT/ENTERTAINMENT: Discipline
FINALIST
RomCommerce
  • Publicis Groupe
  • Walmart
  • Retail Stores & eCommerce
BRANDED CONTENT/ENTERTAINMENT: Product & Services
FINALIST
JAPAN
No Smiles
  • TBWA HAKUHODO
  • McDonald's Japan
  • Best Original Music
BRANDED CONTENT/ENTERTAINMENT: CRAFT
FINALIST
SINGAPORE
CHANGE THE ANGLE
  • VML Singapore
  • LUX
  • Social/Environmental Good: Brand
BRANDED CONTENT/ENTERTAINMENT: Best Use
FINALIST
SINGAPORE
CHANGE THE ANGLE
  • VML Singapore
  • LUX
  • Cross-Platform
BRANDED CONTENT/ENTERTAINMENT: Best Use
FINALIST
SINGAPORE
CHANGE THE ANGLE
  • VML Singapore
  • LUX
  • Small Budget/Big Idea
BRANDED CONTENT/ENTERTAINMENT: Best Use