2024 WINNERS

GRAND
UNITED KINGDOM
THE EVERYDAY TACTICIAN
  • McCann London
  • XBOX
  • Media/Entertainment/Events
ACTIVATION & ENGAGEMENT: Product & Services
GOLD
UNITED KINGDOM
THE EVERYDAY TACTICIAN
  • McCann London
  • XBOX
  • Media/Entertainment/Events
ACTIVATION & ENGAGEMENT: Product & Services
GOLD
USA
ADLaM: An Alphabet to Preserve a Culture
  • McCann New York
  • Microsoft
  • Community Building
ACTIVATION & ENGAGEMENT: Best Use
GOLD
ARGENTINA
Hotel La Argentina
  • Mercado McCann
  • TyC Sports
  • Community Building
ACTIVATION & ENGAGEMENT: Best Use
GOLD
GERMANY
AIZOME WASTECARE™ Industrial waste — certified as skincare.
  • SERVICEPLAN GERMANY
  • AIZOME
  • Healthcare
ACTIVATION & ENGAGEMENT: Product & Services
SILVER
ROMANIA
ROMANIA, THE MOST BEAUTIFUL DENTAL CLINIC IN THE WORLD
  • McCann Bucharest
  • ANAT & SSER
  • Healthcare
ACTIVATION & ENGAGEMENT: Product & Services
SILVER
GERMANY
855-HOW-TO-QUIT-(OPIOIDS)
  • SERVICEPLAN GERMANY
  • Anzen Health
  • Healthcare
ACTIVATION & ENGAGEMENT: Product & Services
SILVER
HUNGARY
Granny Office
  • VML Hungary
  • Vodafone
  • Utilities
ACTIVATION & ENGAGEMENT: Product & Services
BRONZE
UNITED ARAB EMIRATES
Dinner After Dinner
  • Fortune Promoseven LLC
  • McDonald's
  • Food/Drink/Restaurants
ACTIVATION & ENGAGEMENT: Product & Services
BRONZE
The Brake Room
  • McCann New York
  • Chick-fil-A
  • Food/Drink/Restaurants
ACTIVATION & ENGAGEMENT: Product & Services
BRONZE
The Leak
  • the community
  • Verizon
  • Mobile
ACTIVATION & ENGAGEMENT: Best Use
BRONZE
The First Edible Mascot
  • Weber Shandwick
  • Kellanova Pop-Tarts
  • Food/Drink/Restaurants
ACTIVATION & ENGAGEMENT: Product & Services
FINALIST
GERMANY
Without Consent - A Message from Ella
  • adam&eveBerlin GmbH
  • Deutsche Telekom
  • Social Media
ACTIVATION & ENGAGEMENT: Best Use
FINALIST
Perdue: Chicken Feed. Human Snack.
  • Colle McVoy
  • Perdue
  • Food/Drink/Restaurants
ACTIVATION & ENGAGEMENT: Product & Services
FINALIST
CANADA
Fry Funeral
  • Courage
  • KFC
  • Events & Stunts
ACTIVATION & ENGAGEMENT: Best Use
FINALIST
CANADA
Driving While Black
  • Critical Mass
  • Courageous Conversation Global Foundation
  • Social/Environmental Good: NGO/PSA
ACTIVATION & ENGAGEMENT: Best Use
FINALIST
GERMANY
Tidy up with Robert
  • DDB Group Germany
  • McDonald's
  • Events & Stunts
ACTIVATION & ENGAGEMENT: Best Use
FINALIST
Met Gala Debut
  • EssenceMediacom
  • eBay
  • Events & Stunts
ACTIVATION & ENGAGEMENT: Best Use
FINALIST
TURKEY
CARLSBERG PERFECT JOURNEY
  • FACE TO FACE THE EVENTSETTER
  • CARLSBERG
  • VR/AR
ACTIVATION & ENGAGEMENT: Best Use
FINALIST
UNITED ARAB EMIRATES
Dinner After Dinner
  • Fortune Promoseven LLC
  • McDonald's
  • Events & Stunts
ACTIVATION & ENGAGEMENT: Best Use
FINALIST
PHILIPPINES
4Dish Pot
  • GIGIL
  • Netflix
  • Technology
ACTIVATION & ENGAGEMENT: Best Use
FINALIST
FRANCE
DELIVERY SAFE
  • Havas Paris
  • KFC France
  • Print/Outdoor
ACTIVATION & ENGAGEMENT: Best Use
FINALIST
GERMANY
The Square Meter Campaign
  • HeimatTBWA\
  • HORNBACH Baumarkt AG
  • Ambient
ACTIVATION & ENGAGEMENT: Best Use
FINALIST
SOUTH KOREA
Re:Style 2023
  • INNOCEAN
  • Hyundai Motor Company
  • Exhibitions & Installations
ACTIVATION & ENGAGEMENT: Best Use
FINALIST
GERMANY
EDEKA "Merry Easter"
  • Jung von Matt AG
  • EDEKA Stiftung & Co. KG
  • Media/Entertainment/Events
ACTIVATION & ENGAGEMENT: Product & Services
FINALIST
GERMANY
Making everyone autonomous.
  • Jung von Matt AG
  • Hyundai
  • Automotive
ACTIVATION & ENGAGEMENT: Product & Services
FINALIST
GERMANY
myclimate Carbon Tracker
  • Jung von Matt AG
  • myclimate
  • Real-Time Response
ACTIVATION & ENGAGEMENT: Best Use
FINALIST
GERMANY
Rights against the Right - The first trademark that stops trading Nazi merch.
  • Jung von Matt AG
  • Laut gegen Nazis
  • Social/Environmental Good: NGO/PSA
ACTIVATION & ENGAGEMENT: Best Use
FINALIST
GERMANY
Rights against the Right - The first trademark that stops trading Nazi merch.
  • Jung von Matt AG
  • Laut gegen Nazis
  • Small Budget/Big Idea
ACTIVATION & ENGAGEMENT: Best Use
FINALIST
GERMANY
Rights against the Right - The first trademark that stops trading Nazi merch.
  • Jung von Matt AG
  • Laut gegen Nazis
  • Retail Stores & eCommerce
ACTIVATION & ENGAGEMENT: Product & Services
FINALIST
GERMANY
Will it Schnitzel?
  • Jung von Matt AG
  • Vienna Tourist Board
  • Social Media
ACTIVATION & ENGAGEMENT: Best Use
FINALIST
GERMANY
Annoying Ads
  • Leo Burnett Germany
  • Samsung
  • Ambient
ACTIVATION & ENGAGEMENT: Best Use
FINALIST
GERMANY
Climate Realism
  • Leo Burnett Germany
  • WWF Germany
  • USE OF DATA
ACTIVATION & ENGAGEMENT: Best Use
FINALIST
GERMANY
Climate Realism
  • Leo Burnett Germany
  • WWF Germany
  • Exhibitions & Installations
ACTIVATION & ENGAGEMENT: Best Use
FINALIST
AUSTRALIA
The Plastic Forecast
  • M&C Saatchi Group
  • Minderoo Foundation
  • Social/Environmental Good: NGO/PSA
ACTIVATION & ENGAGEMENT: Best Use
FINALIST
AUSTRALIA
The Plastic Forecast
  • M&C Saatchi Group
  • Minderoo Foundation
  • USE OF DATA
ACTIVATION & ENGAGEMENT: Best Use
FINALIST
SPAIN
#LaCenaQueElegí (#TheDinnerIChose)
  • Manifiesto
  • FELGTBI+
  • Social/Environmental Good: NGO/PSA
ACTIVATION & ENGAGEMENT: Best Use
FINALIST
FRANCE
WORTH IT RESUME
  • McCann - Paris
  • L'OREAL PARIS
  • Social/Environmental Good: Brand
ACTIVATION & ENGAGEMENT: Best Use
FINALIST
SPAIN
Ready Player Mom
  • MRM Spain
  • Enterogermina. Sanofi
  • ONLINE and LIVE EVENTS/CONCERTS/EXPERIENCES
ACTIVATION & ENGAGEMENT: Best Use
FINALIST
GERMANY
The Wake-Up Call
  • Philipp und Keuntje
  • Arabica Antifaschista
  • Social/Environmental Good: NGO/PSA
ACTIVATION & ENGAGEMENT: Best Use
FINALIST
RomCommerce
  • Publicis Groupe
  • Walmart
  • Social Media
ACTIVATION & ENGAGEMENT: Best Use
FINALIST
Mucus Mania
  • Reckitt
  • Mucinex
  • Community Building
ACTIVATION & ENGAGEMENT: Best Use
FINALIST
GERMANY
OREO x PAC-MAN SuperMarcade
  • Saatchi & Saatchi Germany
  • OREO
  • Competitions & Promotional Games
ACTIVATION & ENGAGEMENT: Best Use
FINALIST
GERMANY
OREO x PAC-MAN SuperMarcade
  • Saatchi & Saatchi Germany
  • OREO
  • In-Store Experiences
ACTIVATION & ENGAGEMENT: Best Use
FINALIST
GERMANY
Long COVID Mode
  • SAINT ELMOS GERMANY
  • Long COVID Europe
  • Healthcare
ACTIVATION & ENGAGEMENT: Product & Services
FINALIST
GERMANY
WWF Save What You See
  • SAINT ELMOS GERMANY
  • WWF Deutschland
  • Mobile
ACTIVATION & ENGAGEMENT: Best Use
FINALIST
GERMANY
Unsilence the Violence
  • Scholz & Friends / 2030 Kommunikation
  • TERRE DES FEMMES
  • Small Budget/Big Idea
ACTIVATION & ENGAGEMENT: Best Use
FINALIST
GERMANY
Unsilence the Violence
  • Scholz & Friends / 2030 Kommunikation
  • TERRE DES FEMMES
  • Print/Outdoor
ACTIVATION & ENGAGEMENT: Best Use
FINALIST
GERMANY
Space Trash Signs
  • SERVICEPLAN GERMANY
  • Privateer
  • USE OF DATA
ACTIVATION & ENGAGEMENT: Best Use
FINALIST
GERMANY
Space Trash Signs
  • SERVICEPLAN GERMANY
  • Privateer
  • Social/Environmental Good: Brand
ACTIVATION & ENGAGEMENT: Best Use
FINALIST
SWITZERLAND
RIVER BIKES
  • thjnk Zürich
  • Ochsner Sport
  • Other
ACTIVATION & ENGAGEMENT: Product & Services
FINALIST
SINGAPORE
CHANGE THE ANGLE
  • VML Singapore
  • LUX
  • ONLINE and LIVE EVENTS/CONCERTS/EXPERIENCES
ACTIVATION & ENGAGEMENT: Best Use
FINALIST
The First Edible Mascot
  • Weber Shandwick
  • Kellanova Pop-Tarts
  • Events & Stunts
ACTIVATION & ENGAGEMENT: Best Use