2024 WINNERS

BRONZE
 NETHERLANDS
We know our place in the world
  • 10/10
  • Air France KLM Martinair Cargo
  • Cinematography
FILM CRAFT
BRONZE
 USA
Picklebabies
  • 72andSunny
  • E*TRADE from Morgan Stanley
  • Social Media
FINANCIAL: Use of Discipline/Medium
BRONZE
 GERMANY
Telekom - Without Consent | A Message from Ella
  • adam&eveBerlin & DDB Group Germany
  • Deutsche Telekom
  • Innovation
FILM CRAFT
BRONZE
 BRAZIL
Carl Sagan Message
  • Almap BBDO Sao Paulo
  • Instituto Rede Brasil do Pacto Global
  • Small Budget/Big Idea
FILM CRAFT
BRONZE
 ITALY
Human Touch
  • AUGE COMMUNICATION S.r.l.
  • Translated
  • Made for Online
FILM: Best Use
BRONZE
 SAUDI ARABIA
Knockout Chaos
  • BigTime Creative Shop
  • Riyadh Season
  • Animation
FILM CRAFT
BRONZE
 HONG KONG
The Sound of Violence
  • Cheil HK
  • Save the Children
  • Sound Design/Use of Sound
FILM CRAFT
BRONZE
 SOUTH KOREA
All you need is a rug
  • Cheil worldwide
  • Samsung Electronics
  • PROMOTIONAL ITEMS
CREATIVITY IN COMMERCE: BEST USE
BRONZE
 USA
The Truth in Under 4 Seconds: The Big Board’s Impact on Elections
  • Code and Theory
  • NBC
  • Innovation
THE FUTURE NOW: BEST USE
BRONZE
 USA
The Truth in Under 4 Seconds: The Big Board’s Impact on Elections
  • Code and Theory
  • NBC
  • Innovation: Technology
DIGITAL/MOBILE: Best Use
BRONZE
 USA
We Put That $#!T on Super Bowl LVIII With Jason Kelce
  • Colle McVoy
  • Frank's RedHot
  • Social Media
PUBLIC RELATIONS: Best Use
BRONZE
 USA
We Put That $#!T on Super Bowl LVIII With Jason Kelce
  • Colle McVoy
  • Frank's RedHot
  • Small Budget/Big Idea
SOCIAL MEDIA & INFLUENCER: Best Use
BRONZE
 USA
We Put That $#!T on Super Bowl LVIII With Jason Kelce
  • Colle McVoy
  • Frank's RedHot
  • Real-Time Response
SPORTS: Best Use
BRONZE
 CANADA
Have AI Break
  • Courage
  • KitKat
  • Technology
AVANT-GARDE/INNOVATIVE: Avant-Garde/Innovative
BRONZE
 USA
Yes, Couch!
  • Creative X
  • Facebook, Meta
  • Real-Time Response
SOCIAL MEDIA & INFLUENCER: Best Use
BRONZE
 JAPAN
THE JOYFUL PIANO
  • Dentsu East Japan
  • Yamaha
  • Technology
THE FUTURE NOW: BEST USE
BRONZE
 USA
Twiggy Full Circle
  • EssenceMediacom
  • eBay
  • Retail Stores & eCommerce
PRINT: Products & Services
BRONZE
 USA
Twiggy Full Circle
  • EssenceMediacom
  • eBay
  • Celebrity/Influencer
COLLABORATIONS & PARTNERSHIPS: Best Use
BRONZE
 SWITZERLAND
Giving a Voice to the unheard
  • Farner TEAM FARNER
  • Islam Alijaj
  • Effectiveness
PUBLIC RELATIONS: Best Use
BRONZE
 UNITED ARAB EMIRATES
Dinner After Dinner
  • Fortune Promoseven LLC
  • McDonald's
  • Targeted Mailing/Programmatic Mailing
DIRECT: Best Use
BRONZE
 UNITED ARAB EMIRATES
Dinner After Dinner
  • Fortune Promoseven LLC
  • McDonald's
  • Food/Drink/Restaurants
ACTIVATION & ENGAGEMENT: Product & Services
BRONZE
 UNITED ARAB EMIRATES
Highlight Your Balls
  • FP7 McCann Dubai
  • Testicular Cancer Society
  • Streaming
AUDIO/RADIO: Best Use
BRONZE
 UNITED ARAB EMIRATES
Highlight Your Balls
  • FP7 McCann Dubai
  • Testicular Cancer Society
  • Real-Time Response
SPORTS: Best Use
BRONZE
 UNITED ARAB EMIRATES
Slowmaster 57
  • FP7 McCann Dubai
  • Heinz
  • Gaming
BRANDED CONTENT/ENTERTAINMENT: Best Use
BRONZE
 UNITED ARAB EMIRATES
Slowmaster 57
  • FP7 McCann Dubai
  • Heinz
  • NYF'IN Funny
NYF’IN FUNNY
BRONZE
 GERMANY
ICONS OF YOU
  • HeimatTBWA\
  • Schwarzkopf
  • REBRAND IDENTITY
DESIGN: Brand Design
BRONZE
 GERMANY
ICONS OF YOU
  • HeimatTBWA\
  • Schwarzkopf
  • Logos & IDs
DESIGN: Brand Design
BRONZE
 GERMANY
The Most Illegal Beer
  • HeimatTBWA\
  • Muschicraft Beer Company
  • Launch
DIRECT: Best Use
BRONZE
 GERMANY
The Square Meter
  • HeimatTBWA\
  • HORNBACH Baumarkt AG
  • Production Accomplishment
FILM CRAFT
BRONZE
 SOUTH KOREA
PARK O'CLOCK
  • IDEOT
  • PLUGLINK
  • OUTDOOR
SMALL AGENCY: BEST USE
BRONZE
 GERMANY
Proudly Second Best
  • INGO Hamburg / DAVID Madrid
  • IKEA
  • Retail Stores & eCommerce
FILM: Products & Services
BRONZE
 GERMANY
Tremors vs. Tremors
  • INNOCEAN Berlin
  • University College London
  • USE OF DATA
AUDIO/RADIO: Best Use
BRONZE
 URUGUAY
Sites Of Memory
  • Innvented
  • Madres y Familiares de Detenidos Desaparecidos
  • NFT/Blockchain
THE FUTURE NOW: BEST USE
BRONZE
 COSTA RICA
Unseen Goals
  • Joystick, FIFCO
  • Imperial FIFCO
  • Celebrity/Athlete/Influencer
SPORTS: Best Use
BRONZE
 GERMANY
Father & Son Film
  • Jung von Matt AG
  • BMW
  • Direction
FILM CRAFT
BRONZE
 GERMANY
Father & Son Film
  • Jung von Matt AG
  • BMW
  • Automotive
FILM: Products & Services
BRONZE
 GERMANY
Goals everywhere
  • Jung von Matt AG
  • adidas AG
  • Events & Stunts
SPORTS: Best Use
BRONZE
 GERMANY
Goals everywhere
  • Jung von Matt AG
  • adidas AG
  • Ambient
DIRECT: Best Use
BRONZE
 GERMANY
Hyundai gets its driver’s license.
  • Jung von Matt AG
  • Hyundai
  • Automotive
FILM: Products & Services
BRONZE
 GERMANY
myclimate Carbon Tracker
  • Jung von Matt AG
  • myclimate
  • Real-Time Response
SOCIAL MEDIA & INFLUENCER: Best Use
BRONZE
 GERMANY
Open to diversity - Closed to exclusion "The most inclusive Christmas address"
  • Jung von Matt AG
  • Open to diversity - Closed to exclusion
  • Politics & Government
DIGITAL/MOBILE: Mobile Platform
BRONZE
 GERMANY
Resistruments
  • Jung von Matt AG
  • ArtHelps
  • Best Use of Music
FILM CRAFT
BRONZE
 GERMANY
THE BIGGER DRAW
  • Jung von Matt AG
  • Hamburg Marketing GmbH
  • Billboards/Installations/Posters
OUTDOOR: Best Use
BRONZE
 GERMANY
Tramway to Love – the musical of public transport
  • Jung von Matt AG
  • Berliner Verkehrsbetriebe (BVG)
  • Real-Time Response
DIRECT: Best Use
BRONZE
 GERMANY
Unhide The Price
  • Jung von Matt AG
  • Deutscher Sparkassen- und Giroverband e.V. & S-Communication Services GmbH
  • Gaming
BRANDED CONTENT/ENTERTAINMENT: Best Use
BRONZE
 SOUTH KOREA
Blood Type Band
  • Korea University of Media Arts(KUMA)
  • The International Federation of Red Cross and Red Crescent Societies(IFRC)
  • Avant-Garde/Innovative
STUDENT: Medium
BRONZE
 USA
Nativa Meter
  • L&C
  • Ab InBev - Bavaria- Cerveza Nativa
  • Small Budget/Big Idea
AVANT-GARDE/INNOVATIVE: Avant-Garde/Innovative
BRONZE
 GERMANY
Galaxy Time
  • Leo Burnett Germany
  • Samsung
  • USE OF DATA
COLLABORATIONS & PARTNERSHIPS: Best Use
BRONZE
 AUSTRALIA
The Plastic Forecast
  • M&C Saatchi Group
  • Minderoo Foundation
  • Environment/Climate Change & Sustainability
PURPOSE: PURPOSE
BRONZE
 USA
Translators
  • McCann Detroit
  • U.S. Bank
  • Financial Well-Being
PURPOSE: PURPOSE
BRONZE
 USA
The Brake Room
  • McCann New York
  • Chick-fil-A
  • Food/Drink/Restaurants
ACTIVATION & ENGAGEMENT: Product & Services
BRONZE
 USA
We Do We Anthem
  • McCann New York
  • Smirnoff
  • REBRAND IDENTITY
DESIGN: Brand Design
BRONZE
 ISRAEL
FIGHTING TO REMEMBER
  • McCann Tel-Aviv
  • Zikaron Basalon
  • Made for Social Media
FILM: Best Use
BRONZE
 ISRAEL
FIGHTING TO REMEMBER
  • McCann Tel-Aviv
  • Zikaron Basalon
  • Gaming
BRANDED CONTENT/ENTERTAINMENT: Best Use
BRONZE
 USA
The Wait Is Over
  • McKinney
  • Popeyes Louisana Kitchen
  • Script/Copywriting
FILM CRAFT
BRONZE
 USA
The Wait Is Over
  • McKinney
  • Popeyes Louisana Kitchen
  • Acting
FILM CRAFT
BRONZE
 SINGAPORE
Ranger Buddies Quest
  • Media.Monks Singapore
  • Mandai Wildlife Reserve
  • Innovation
THE FUTURE NOW: BEST USE
BRONZE
 GERMANY
Check Her Out
  • Miami Ad School Europe & Miami Ad School São Paulo
  • Stella Artois
  • Positive World Impact
STUDENT: Medium
BRONZE
 GERMANY
Check Her Out
  • Miami Ad School Europe & Miami Ad School São Paulo
  • Stella Artois
  • Avant-Garde/Innovative
STUDENT: Medium
BRONZE
IP Home
  • Miami Ad School Madrid
  • Vodafone
  • Positive World Impact
STUDENT: Medium
BRONZE
IP Home
  • Miami Ad School Madrid
  • Vodafone
  • Public Relations
STUDENT: Medium
BRONZE
IP Home
  • Miami Ad School Madrid
  • Vodafone
  • Avant-Garde/Innovative
STUDENT: Medium
BRONZE
 INDIA
Inked For Safety
  • Miami Ad School, Mumbai
  • IRCTC
  • Positive World Impact
STUDENT: Medium
BRONZE
 BRAZIL
Samsung ThrowBack Deals
  • MRM Brazil
  • Samsung
  • Small Budget/Big Idea
DIRECT: Best Use
BRONZE
 USA
It's About Ducking Time
  • MRM New York
  • Durex
  • Real-Time Response
SOCIAL MEDIA & INFLUENCER: Best Use
BRONZE
 USA
It's About Ducking Time
  • MRM New York
  • Durex
  • SOCIAL COMMERCE
CREATIVITY IN COMMERCE: BEST USE
BRONZE
 UNITED ARAB EMIRATES
Fixing the bAIs
  • MullenLowe MENA
  • Aurora50
  • Technology For Good
PURPOSE: PURPOSE
BRONZE
 UNITED ARAB EMIRATES
Mis[s]diagnosed
  • MullenLowe MENA & McCann Health Middle East
  • Organon
  • Direct Mail Marketing
DESIGN: Brand Design
BRONZE
 GERMANY
ESCAPE
  • Ogilvy Germany
  • German Rail
  • Small Budget/Big Idea
SOCIAL MEDIA & INFLUENCER: Best Use
BRONZE
 GERMANY
ESCAPE
  • Ogilvy Germany
  • German Rail
  • Transportation
FILM: Products & Services
BRONZE
 HONG KONG
The Fabulous Flavour Hunt
  • Ogilvy Hong Kong
  • Fanta
  • Art Direction/Production Design
FILM CRAFT
BRONZE
 USA
Refresh Label
  • Openlearn Academy
  • Fanta
  • Direct & Collateral
STUDENT: Medium
BRONZE
 USA
March For Endangered Sports
  • Openlearn Academy
  • Nike
  • Positive World Impact
STUDENT: Medium
BRONZE
 USA
Airb n Bouquinistes
  • Openlearn Academy.
  • Airbnb
  • Public Relations
STUDENT: Medium
BRONZE
 USA
Airb n Bouquinistes
  • Openlearn Academy.
  • Airbnb
  • Positive World Impact
STUDENT: Medium
BRONZE
 USA
Airb n Bouquinistes
  • Openlearn Academy.
  • Airbnb
  • Direct & Collateral
STUDENT: Medium
BRONZE
 USA
On Wednesdays, we shop deals
  • Publicis Groupe
  • Walmart
  • Celebrity/Influencer
PUBLIC RELATIONS: Best Use
BRONZE
 HONG KONG
SoulFull
  • Publicis Groupe Hong Kong
  • HSBC
  • Audio/Radio
FINANCIAL: Use of Discipline/Medium
BRONZE
 USA
Make Your Moves Count
  • R/GA Americas
  • Intuit TurboTax
  • Accounting, Audit & Tax Services
FINANCIAL: Consumer
BRONZE
 GERMANY
OREO x PAC-MAN SuperMarcade
  • Saatchi & Saatchi Germany
  • OREO
  • In-Location Experiences
DIGITAL/MOBILE: Best Use
BRONZE
 GERMANY
The Black Forest Sneakers
  • SAINT ELMOS GERMANY
  • Schwarzwald Tourismus
  • Travel/Leisure
COLLABORATIONS & PARTNERSHIPS: Products & Services
BRONZE
 GERMANY
The 100th Edition
  • Scholz & Friends
  • Frankfurter Allgemeine Zeitung
  • Media/Entertainment/Events
PRINT: Products & Services
BRONZE
 GERMANY
28.57 m
  • SERVICEPLAN GERMANY
  • o2 Deutschland
  • Celebrity/Influencer
COLLABORATIONS & PARTNERSHIPS: Best Use
BRONZE
 GERMANY
855-HOW-TO-QUIT-(OPIOIDS)
  • SERVICEPLAN GERMANY
  • Anzen Health
  • Real-Time Response
AUDIO/RADIO: Best Use
BRONZE
 GERMANY
855-HOW-TO-QUIT-(OPIOIDS)
  • SERVICEPLAN GERMANY
  • Anzen Health
  • USE OF DATA
THE FUTURE NOW: EFFECTIVENESS
BRONZE
 GERMANY
AIZOME ULTRA™ – An innovative method to create textiles with lasting health benefits.
  • SERVICEPLAN GERMANY
  • AIZOME
  • Healthcare
CREATIVITY IN COMMERCE: Products & Services
BRONZE
 GERMANY
Every story starts with a Yes.
  • SERVICEPLAN GERMANY
  • Lufthansa
  • Cinematography
FILM CRAFT
BRONZE
 GERMANY
Every story starts with a Yes.
  • SERVICEPLAN GERMANY
  • Lufthansa
  • Casting
FILM CRAFT
BRONZE
 GERMANY
Space Trash Signs
  • SERVICEPLAN GERMANY
  • Privateer
  • USE OF DATA
DIGITAL/MOBILE: Best Use
BRONZE
 GERMANY
Space Trash Signs
  • SERVICEPLAN GERMANY
  • Privateer
  • Art Direction
DIGITAL/MOBILE: Craft
BRONZE
 JAPAN
Play Has No Limits feat. King Gnu
  • SIX INC.
  • PlayStation
  • Visual Effects
FILM CRAFT
BRONZE
 SOUTH AFRICA
From Waste To Wear Establishing Fields Green with Grass, Not Glass
  • Sonic State Experiential (Pty) Ltd
  • Heineken South Africa
  • Social/Environmental Good: Brand
PACKAGE & PRODUCT DESIGN: Best Use
BRONZE
 SOUTH KOREA
Journify
  • Sookmyung Women's University & Dankook University & Sangji University
  • Spotify
  • Avant-Garde/Innovative
STUDENT: Medium
BRONZE
 SOUTH KOREA
Journify
  • Sookmyung Women's University & Dankook University & Sangji University
  • Spotify
  • Digital/Mobile
STUDENT: Medium
BRONZE
 USA
AI vs. AI
  • Syracuse University, The Newhouse School
  • The New York Times
  • Avant-Garde/Innovative
STUDENT: Medium
BRONZE
 USA
Break the Sound Barrier
  • Syracuse University, The Newhouse School
  • Spotify
  • Positive World Impact
STUDENT: Medium
BRONZE
 JAPAN
No Smiles
  • TBWA HAKUHODO
  • McDonald's Japan
  • Best Use of Music
FILM CRAFT
BRONZE
The Chicken McNugget of Love
  • TBWA Switzerland AG
  • McDonald's
  • Food/Drink/Restaurants
CREATIVITY IN COMMERCE: Products & Services
BRONZE
The Chicken McNugget of Love
  • TBWA Switzerland AG
  • McDonald's
  • PROMOTIONAL ITEMS
CREATIVITY IN COMMERCE: BEST USE
BRONZE
 THAILAND
introverts
  • TBWA Thailand \ Juice
  • heygoody
  • Insurance
FINANCIAL: Consumer
BRONZE
 FINLAND
FOR MENstruation
  • TBWA\Helsinki
  • Vuokkoset
  • Healthcare
PACKAGE & PRODUCT DESIGN: Products & Services
BRONZE
 GERMANY
The art of imanigation
  • team x GmbH
  • Mercedes-Benz AG x Moncler
  • Art Direction/Production Design
FILM CRAFT
BRONZE
 USA
The Leak
  • the community
  • Verizon
  • Mobile
ACTIVATION & ENGAGEMENT: Best Use
BRONZE
 USA
The Leak
  • the community
  • Verizon
  • Celebrity/Influencer
COLLABORATIONS & PARTNERSHIPS: Best Use
BRONZE
 USA
MoonPie Alien Acquisition
  • Tombras Group
  • MoonPie
  • NYF'IN Funny
NYF’IN FUNNY
BRONZE
 GERMANY
It burns between your legs?
  • University of Television and Film Munich
  • Liebesleben
  • Film
STUDENT: Medium
BRONZE
 MEXICO
The Greatest Guide to Jochos & Burgers
  • Vector B McCann / Performance Art
  • Bimbo
  • USE OF DATA
OUTDOOR: Best Use
BRONZE
 MEXICO
THIS IS NOT A GAME
  • VML MEXICO
  • TELEFONICA MOVISTAR
  • Made for Online
FILM: Best Use
BRONZE
 SINGAPORE
CHANGE THE ANGLE
  • VML Singapore
  • LUX
  • Social/Environmental Good: Brand
DIRECT: Best Use
BRONZE
 USA
The First Edible Mascot
  • Weber Shandwick
  • Kellanova Pop-Tarts
  • Food/Drink/Restaurants
ACTIVATION & ENGAGEMENT: Product & Services
BRONZE
 USA
Translators
  • Weber Shandwick
  • U.S. Bank
  • Multicultural
PUBLIC RELATIONS: Best Use
BRONZE
 SWITZERLAND
The Grand Train Tour – the ride of a lifetime
  • Wirz Group AG
  • Schweiz Tourismus/ Switzerland Tourism
  • Script/Copywriting
FILM CRAFT
BRONZE
 UNITED KINGDOM
Super Flexible Not Superhuman
  • WMH&I
  • TEM-PLE
  • WORK WITH PURPOSE
SMALL AGENCY: BEST USE