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McDonald’s "McFamilies"
- Silver
- SINGLE
- GERMANY
- HEIMAT, Berlin
- McDonald’s
- Matthias Storath - Chief Creative Officer
- Guido Heffels - Chief Creative Officer
- Esra Gülmen - Creative Director
- Nicolas Blaettry - Creative Director
- Marco Russo - Art Director
- Adriana Liotta - Art Director
- Gaia Bonetti - Copywriter
- Lisa Reissner - Copywriter
- Elisabeth Treichel - Account Director
- Carola Storto - Creative Services
- Jan Scholz - Agency Producer
- Facundo Prats - Editor
- Susan Schramm - Chief Marketing Officer
- Jörn Winkler - Marketing Director
- Daniel Berg - Marketing Manager
Explore Other Winners
Corporate Image
Acceptance Matters
- McCann New York
- Mastercard
- Gold
Events
Acceptance Street
- McCann New York
- Mastercard
- Gold
Mutual Funds
See What You’re Missing
- McCann New York
- State Street Global Advisors
- Gold
Positive World Impact
Microsoft Soundbyte
- New York University
- Microsoft
- Gold
Streaming
AAMI Warning Spots
- Ogilvy Australia
- AAMI
- Gold
Environment & Sustainability: Brand
No Need to fly – Co2 emission
- Ogilvy Germany
- German Rail
- Gold
Best Product & Service Advertising
For every imagination : Dragon / Spaceship / Empire States
- Ogilvy Group Thailand
- LEGO
- Gold
Brave Work/Brave Client
Return Policy
- Publicis Italy
- Diesel
- Gold
Collaborations & Partnerships
Project #ShowUs
- Razorfish
- Dove
- Gold
Health & Wellness
The Tampon Book: a book against tax discrimination
- Scholz & Friends Dusseldorf
- The Female Company
- Gold