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Altered Reality
Very Rare to Very Real
  • Bronze
  • SINGLE PLUS
  • USA
  • McCann Health New Jersey
  • Acquired Thrombotic Thrombocytopenic Purpura (aTTP)
THE FUTURE NOW: BEST USE Altered Reality
  • Bruno Abner - EVP, Chief Creative Officer
  • Katharine Imbro - SVP, Creative Director
  • Fianna Jackameit - VP, Assoc. Creative Director, Copy
  • Christian Gorrie - VP, Assoc. Creative Director, Art
  • Danielle Crockford - Copy Supervisor
  • Elaine Clarkson - Art Supervisor
  • Lisa Dietrich - SVP, Group Director Scientific Strategy
  • Michael Lupinski - Senior Scientific Strategist
  • Andrew Fontana - VP, Director UX
  • Jason Brinkofski - Senior UX Architect
  • Christopher Hefferon - Senior Director, Tech Strategy
  • Rebecca Binder - Head of Production
  • John Santangelo - Senior Producer
  • Bridget Perez - SVP, Group Account Director
  • Joanna Forbes - VP, Group Account Director
  • Ricky Holm - Producer and VR Director of Photography
  • Wes Evans - Creative Director

Explore Other Winners

Viral
FRANCE
The Bread Exam
  • McCann - Paris
  • Spinneys Supermarket - Lebanese Breast Cancer Foundation - AUBMC Hospital
  • Gold
SOCIAL MEDIA & INFLUENCER: Best Use Viral
Positive World Impact
GERMANY
The Radical Change
  • Miami Ad School Europe Hamburg
  • Neiwai
  • Gold
STUDENT: Medium Positive World Impact
Avant-Garde/Innovative
Learn To Act
  • Openlearn Academy.
  • Duolingo
  • Gold
STUDENT: Medium Avant-Garde/Innovative
Best Use of Medium
ITALY
The Sound of Stories
  • Publicis Italy
  • Netflix Italy
  • Gold
Audio/Radio: Best Use Best Use of Medium
FILM
Here's To Perfectly Imperfect Parenting
  • Red & Co.
  • Babyganics
  • Gold
SMALL AGENCY: BEST USE FILM
WORK WITH PURPOSE
Here's To Perfectly Imperfect Parenting
  • Red & Co.
  • Babyganics
  • Gold
SMALL AGENCY: BEST USE WORK WITH PURPOSE
Social/Environmental Good: Brand
GERMANY
Anti Look – the life-saving QR design
  • Scholz & Friends
  • Mercedes-Benz Vans + Johanniter
  • Gold
Collaborations & Partnerships: Best Use Social/Environmental Good: Brand
Events & Stunts
AUSTRIA
The Tunnel Pass Project
  • SERVICEPLAN AUSTRIA
  • Red Bull Athlete Dario Costa
  • Gold
SPORTS: Best Use Events & Stunts
Innovation: Technology
GERMANY
Dot Go. The first object interaction app for the visually impaired.
  • SERVICEPLAN GERMANY
  • Dot
  • Gold
Digital/Mobile: Best Use Innovation: Technology
Editing
GERMANY
The Wish
  • SERVICEPLAN GERMANY
  • PENNY
  • Gold
Film Craft Editing