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CORPORATE IMAGE/CONSUMER SERVICES/B2B
The Art of Progress
  • Bronze
  • SINGLE
  • HONG KONG
  • MSL Hong Kong
  • HSBC
FINANCIAL: Consumer CORPORATE IMAGE/CONSUMER SERVICES/B2B
  • Christopher Lee - Executive Creative Director
  • Flora Tsui - Creative Director
  • Francis Wong - Creative Director
  • Kevin Lai - Associate Creative Director
  • Kimmy Kong - Art Director
  • Alexis Chiu - Group Managing Director
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PURPOSE (Formerly Positive World Impact): Public Service Environment & Sustainability: Brand
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ART DIRECTION
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PRINT: CRAFT ART DIRECTION
Best Use of Music
 GERMANY
The spider and the window
  • Leo Burnett GmbH
  • Samsung Electronics GmbH
  • Finalist
Branded Content/Entertainment: CRAFT Best Use of Music
Made for TV & Cinema
 GERMANY
The spider and the window
  • Leo Burnett GmbH
  • Samsung Electronics GmbH
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Film: Best Use Made for TV & Cinema
VR/AR
 VIETNAM
Juke "Music in a Can"
  • Leo Burnett Vietnam
  • Heineken
  • Finalist
Digital/Mobile: Best Use VR/AR
Packaging
 JAPAN
ECOLATE
  • LIFULL
  • LIFULL
  • Finalist
Design: Products & Services Packaging
Best Original Music
 GERMANY
Holy Night Shift
  • McCANN Duesseldorf
  • ALDI
  • Finalist
Film Craft Best Original Music
Acting
 GERMANY
Holy Night Shift
  • McCANN Duesseldorf
  • ALDI
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Film Craft Acting
Best Innovation
 USA
Very Rare to Very Real
  • McCann Health New Jersey
  • Acquired Thrombotic Thrombocytopenic Purpura (aTTP)
  • Finalist
THE FUTURE NOW: BEST USE Best Innovation