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Small Budget/Big Idea
Happy Meal Bird Box
  • Finalist
  • SINGLE
  • FINLAND
  • Nord DDB Helsinki
  • McDonald's
Outdoor: Best Use Small Budget/Big Idea
  • Mats Nyström - Marketing Director
  • Olli Tiainen - Marketing Manager
  • Mikko Poutanen - Marketing Manager
  • Laura Linna - Digital Campaign Specialist
  • Kalle Walllin - Creative Director
  • Markus Malmberg - Copywriter
  • Antti Einiö - Copywriter
  • Olli-Pekka Sipilä - Account Director
  • Henrietta Tastula - Creative Strategist
  • Ville Koivisto - Project Director
  • Niina Tuominen - Project Director
  • Tero Ahonen - Creative
  • Samu Glithero - Creative
  • Satu Ylikortes - Director, Marketing & Media
  • Iiris Antinoja - Client Manager
  • Jenni Remes - Senior Specialist, Radio, Print, OOH
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Social Good: Brand or Charity
HALF FANS
  • Leo Burnett Colombiana S.A.
  • ABinBev Aguila Beer
  • Bronze
Sports: Best Use Social Good: Brand or Charity
Emergency Relief: Brand
 PHILIPPINES
McClassroom
  • Leo Burnett Group Manila
  • McDonald's
  • Bronze
POSITIVE WORLD IMPACT: Public Service Emergency Relief: Brand
Innovation
 JAPAN
Bamboo Sweets
  • LIFULL
  • LIFULL
  • Bronze
Package & Product Design: Best Use Innovation
Covid Work
 USA
Radio Recliner
  • Luckie
  • Bridge Senior Living
  • Bronze
Health - Health & Wellness [NEW]: Public Relations Covid Work
Social/Environmental Good: Brand
 GERMANY
FrEiraum
  • McCANN Duesseldorf
  • Oekologische Tierzucht
  • Bronze
Package & Product Design: Best Use Social/Environmental Good: Brand
Environment & Sustainability: Charity/Non-Profit
 GERMANY
FrEiraum
  • McCANN Duesseldorf
  • Oekologische Tierzucht
  • Bronze
POSITIVE WORLD IMPACT: Public Service Environment & Sustainability: Charity/Non-Profit
Direct-to-Professional
 UNITED KINGDOM
Faster + Better
  • McCann Health
  • Nurofen Express
  • Bronze
Health - Pharma [NEW]: Digital/Mobile Direct-to-Professional
Patient Engagement
 CHINA
Germs! Open for business - Bar/Motel/Clubs
  • McCann Health China
  • Natulab / Metiotrat
  • Bronze
Health - Pharma [NEW]: Print Patient Engagement
Technology
 USA
The CO2 Inhaler
  • McCann Health New York
  • Astrazeneca
  • Bronze
Package & Product Design: Best Use Technology
Social/Environmental Good: Charity/Non-Profit
 USA
The Unfinished Votes
  • McCann Health New York
  • Change the Ref
  • Bronze
Direct & Collateral: Best Use Social/Environmental Good: Charity/Non-Profit