Winners Gallery

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Best Use of Humor
HORNBACH "Smell of Spring"
  • Finalist
  • SINGLE
  • GERMANY
  • HEIMAT, Berlin
  • HORNBACH
Film Craft Best Use of Humor
  • Guido Heffels - Chief Creative Officer
  • Matthias Storath - Chief Creative Officer
  • Marlon Fischer - Creative Director
  • Felix Pfannmüller - Creative Director
  • Stefan Wittemann - Art Director
  • Josefine Naß - Art Director
  • Michael Morgenbesser - Copywriter
  • Sandra Wulkow - Copywriter
  • Tim Holtkötter - Management Supervisor
  • Philippe Brandt - Management Supervisor
  • Franziska Lequen - Account Manager
  • Claudia Mauthner - Account Manager
  • Lisa Grafe - Account Manager
  • Kerstin Heffels - Agency Producer
  • Catherine Baikousis - Executive Producer
  • Felix Knabel - Producer
  • Christian Wegehenkel, Post Production - Post Production
  • Sam Hibbard - Director
  • Cerstin Cassidy - Sound Producer
  • Philipp Kacza, Timo Blunck, Michael Robb, Robert Hosp - Composer

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Branding
Sonic Branding
  • McCann New York
  • Mastercard
  • Bronze
FINANCIAL ADVERTISING (formerly MIDAS): Use of Discipline/Medium Branding
Audio/Radio
Sonic Branding
  • McCann New York
  • Mastercard
  • Bronze
FINANCIAL ADVERTISING (formerly MIDAS): Use of Discipline/Medium Audio/Radio
Credit Card
Stand Up To Cancer
  • McCann New York
  • Mastercard
  • Bronze
FINANCIAL ADVERTISING (formerly MIDAS): Consumer Credit Card
Film - Non-Broadcast
Stand Up To Cancer
  • McCann New York
  • Mastercard
  • Bronze
FINANCIAL ADVERTISING (formerly MIDAS): Use of Discipline/Medium Film - Non-Broadcast
Financial & Investment
COSTA RICA
I JUST CALL TO SAY AN AD
  • McCann San José
  • BANCO NACIONAL
  • Bronze
Audio/Radio: Products & Services Financial & Investment
Radio
COSTA RICA
I JUST CALL TO SAY AN AD
  • McCann San José
  • BANCO NACIONAL
  • Bronze
Audio/Radio: Best Use Radio
Food/Drink/Restaurants
PHILIPPINES
Side by Side
  • McCann Worldgroup Philippines
  • San Miguel Pale Pilsen
  • Bronze
Public Relations: Products & Services Food/Drink/Restaurants
Guerrilla/Alternative Media/Location-Based Media
POLAND
Scamproof Crossword
  • McCann Worldgroup Poland
  • Mastercard
  • Bronze
FINANCIAL ADVERTISING (formerly MIDAS): Use of Discipline/Medium Guerrilla/Alternative Media/Location-Based Media
Small Budget/Big Idea (<$100,000USD)
POLAND
Scamproof Crossword
  • McCann Worldgroup Poland
  • Mastercard
  • Bronze
FINANCIAL ADVERTISING (formerly MIDAS): Use of Discipline/Medium Small Budget/Big Idea (<$100,000USD)
Audio/Radio
GERMANY
Become a local
  • Miami Ad School Berlin
  • Airbnb
  • Bronze
Student: Medium Audio/Radio