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USE OF DATA
Sugar Kids
  • Finalist
  • SINGLE
  • SPAIN
  • VML HEALTH Spain
  • Spanish Ministry of Consumer Affairs
PUBLIC RELATIONS: Best Use USE OF DATA
  • Augé Reichenberg - Global CCO VMLY&R HEALTH
  • Jaime Mandelbaum - CCO EMEA VMLY&R
  • Carlos Baer - Executive Director, Integrated Content EMEA VMLY&R
  • Elvira Arzubialde - CEO
  • Natxo Díaz - Chief creative officer
  • Leo Rincón - Creative director, Head of art
  • Ana Richarte - Account director
  • César Pérez - Creative supervisor, copywriter
  • Nico Sierra - Art director
  • Catalina Segura - Copywriter
  • Luis Lemes - Art director
  • Paula Terrón - Art director
  • Guillermo Álvarez - Art director
  • Ana Aguirre - Medical writer
  • María Guerra - Medical director
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Explore Other Winners

Food/Drink/Restaurants
 USA
OREO Thins Protection Program
  • the community
  • OREO
  • Silver
Collaborations & Partnerships: Products & Services Food/Drink/Restaurants
Best Use of Partnerships
 USA
OREO Thins Protection Program
  • the community
  • OREO
  • Silver
SOCIAL MEDIA & INFLUENCER: Best Use Best Use of Partnerships
Direct & Collateral
 ECUADOR
Empathy Line
  • The Pub School
  • Adidas
  • Silver
STUDENT: Medium Direct & Collateral
Social/Environmental Good: Brand
 AUSTRALIA
The Soundtrack That Gives Back
  • The Studio at SCA
  • Australian Ethical
  • Silver
Audio/Radio: Best Use Social/Environmental Good: Brand
Banks: Commercial + Retail
 SLOVAK REPUBLIC
"Don't spend, invest in yourself" with Bejby Blue
  • THIS IS LOCCO
  • Tatra banka
  • Silver
FINANCIAL: Consumer Banks: Commercial + Retail
In-Location Experiences
 USA
Backup Ukraine
  • VIRTUE
  • Polycam 3D
  • Silver
Digital/Mobile: Best Use In-Location Experiences
Social/Environmental Good: Brand
 USA
Backup Ukraine
  • VIRTUE
  • Polycam 3D
  • Silver
Collaborations & Partnerships: Best Use Social/Environmental Good: Brand
Generative Creative
 USA
Backup Ukraine
  • VIRTUE
  • Polycam 3D
  • Silver
THE FUTURE NOW: BEST USE Generative Creative
Facebook
 USA
Boomerbook
  • VML
  • Wendy's
  • Silver
SOCIAL MEDIA & INFLUENCER: Platform Facebook
CORPORATE IMAGE/CONSUMER SERVICES/B2B
 USA
I Will Always Be Me
  • VML
  • Dell Technologies & Intel
  • Silver
Activation & Engagement: Product & Services CORPORATE IMAGE/CONSUMER SERVICES/B2B