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Real-Time Response
The Heinicke Deal
  • Silver
  • SINGLE
  • USA
  • 3PM/Weber Shandwick
  • A-B InBev / Bud Light
PUBLIC RELATIONS: Best Use Real-Time Response
  • Ciro Sarmiento - Chief Creative Officer
  • Chuck Pagano - Group Creative Director
  • Sergio Monroy - Associate Creative Director
  • Ameth Barrera - Senior Copywriter
  • Benoit Garbe - US Chief Marketing Officer
  • Andy Goeler - VP Marketing, Bud Light
  • Marcela Garcia - Senior Director, Bud Light
  • Corey Brown - Senior Digital Director, Bud Light
  • Keslie Watts - Creative Director
  • Dan Camano - Associate Creative Director
  • Brian Williams - Executive Vice President, Agency Lead
  • Jessica Brigandi - Senior Vice President
  • Jen Zink - Vice President
  • Katie Mulcahy - Associate
  • Paige Krikorian - Junior Associate
  • Sherman Fabes - VP, Integrated Media
  • Jake Sptiz - Associate, Integrated Media
  • Matt Sparling - Digital Director, Bud Light
  • Lacey Clifford - Senior Comms Director
  • Michael Goon - Director, Marketing Communications
  • Joe Barnes - Director, Sports Marketing
  • Emily Velez - Associate Brand Manager, Sports Marketing
  • Ben Kraft - Senior Copywriter
  • Kristen Price - Senior Art Director
  • Ed Stockwell - Copywriter
  • Zach Payne - Copywriter
  • Abby Todd - Designer
  • Daniel Foci - Senior Strategist
  • Masha Krougliak - Project Manager

Explore Other Winners

Made for TV & Cinema
GERMANY
The spider and the window
  • Leo Burnett GmbH
  • Samsung Electronics GmbH
  • Finalist
Film: Best Use Made for TV & Cinema
VR/AR
VIETNAM
Juke "Music in a Can"
  • Leo Burnett Vietnam
  • Heineken
  • Finalist
Digital/Mobile: Best Use VR/AR
Packaging
JAPAN
ECOLATE
  • LIFULL
  • LIFULL
  • Finalist
Design: Products & Services Packaging
Best Original Music
GERMANY
Holy Night Shift
  • McCANN Duesseldorf
  • ALDI
  • Finalist
Film Craft Best Original Music
Acting
GERMANY
Holy Night Shift
  • McCANN Duesseldorf
  • ALDI
  • Finalist
Film Craft Acting
Best Innovation
Very Rare to Very Real
  • McCann Health New Jersey
  • Acquired Thrombotic Thrombocytopenic Purpura (aTTP)
  • Finalist
THE FUTURE NOW: BEST USE Best Innovation
Packaging
BRAZIL
Mother's Milk Donate Glass Bottle
  • McCann Health Sao Paulo
  • NGO Eu Apoio Leite Materno
  • Finalist
Design: Products & Services Packaging
Positive World Impact
GERMANY
The Free Speech Update
  • Miami Ad School Europe Hamburg
  • Adobe
  • Finalist
STUDENT: Medium Positive World Impact
Children- Health, Happiness and Safety: Brand
SPAIN
#ToyStrike
  • MRM Madrid
  • Ministerio de Consumo. Gobierno de España.
  • Finalist
PURPOSE (Formerly Positive World Impact): Public Service Children- Health, Happiness and Safety: Brand
Real-Time Response
PHILIPPINES
The Mobile Charger
  • Nissan Philippines, Inc.
  • Nissan
  • Finalist
Outdoor: Best Use Real-Time Response