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PUSHING CULTURE
The Bigger Crash
  • Finalist
  • SINGLE
  • GERMANY
  • Jung von Matt AG
  • Hyundai Global
PUSHING CULTURE (FORMERLY BRAVE WORK/BRAVE CLIENT) PUSHING CULTURE
  • Peter Waibel, Rico Noel - Executive Creative Directors
  • Matteo Maggiore, Luis Paulo Gatti, Matthias Hess - Creative Directors
  • Luis Paulo Gatti, Francesca Montrucchio - Art Directors
  • Matteo Maggiore, Matthias Hess - Copywriters
  • Marco Schubert - Business Director
  • Thien An Nguyen - Account Director
  • Julia Schuessler, Ann-Katrin Bruse - Project Managers
  • Kevin Tiedgen - Head of Strategy
  • Armin Gauss - Head of Production
  • Dominik Schmutzer, Sascha Pabst - Post Production
  • Hugo Freitas - Editor, SquarePixel Films
  • Aramis Barros, Rapha Dias - Executive Producers, SquarePixel Films
  • Marcelo Vidal - Account Manager, SquarePixel Films
  • Bernardo Santos, Gabriela Fragoso - Motion Graphics, SquarePixel Films; Post Production Coordinator, SquarePixel Films
  • Alessandro Cristofori, Diego Perugini - Original Music, Stabbiolo Music
  • Sungwon Jee - Vice President & Head of Hyundai Brand Experience Sub-Division, Hyundai Motor Company
  • Jumi Kim - Director, Hyundai Brand Experience Group 1, Hyundai Motor Company
  • Changhoon Han - Head of Brand Communication Team, Hyundai Motor Company
  • Saemi Shin - Senior Manager of Brand Communication Team, Hyundai Motor Company
  • Heejune Kim, Hae Soo Lee - Managers of Brand Communication Team, Hyundai Motor Company

Explore Other Winners

Innovation
GERMANY
Dot Pad. The first smart tactile graphics display.
  • SERVICEPLAN GERMANY / SERVICEPLAN KOREA
  • Dot
  • Grand
Package & Product Design: Best Use Innovation
Product Innovation
GERMANY
Dot Pad. The first smart tactile graphics display.
  • SERVICEPLAN GERMANY / SERVICEPLAN KOREA
  • Dot
  • Grand
Avant-Garde/Innovative: Avant-Garde/Innovative Product Innovation
Real-Time Response
Welcome to the Icelandverse
  • SS+K
  • Inspired by Iceland
  • Grand
PUBLIC RELATIONS: Best Use Real-Time Response
Innovation
Backup Ukraine
  • VIRTUE
  • Polycam 3D
  • Grand
Collaborations & Partnerships: Best Use Innovation
Interface & Navigation (UX/UI)
I Will Always Be Me
  • VML
  • Dell Technologies & Intel
  • Grand
Digital/Mobile: Craft Interface & Navigation (UX/UI)
Copywriting
I Will Always Be Me
  • VML
  • Dell Technologies & Intel
  • Grand
Direct: Craft Copywriting
Interactive
I Will Always Be Me
  • VML
  • Dell Technologies & Intel
  • Grand
PRINT: BEST USE Interactive
Best Environmental/Experiential Design
ARGENTINA
Degree Inclusive
  • Wunderman Thompson Argentina
  • UNILEVER
  • Grand
Design: Environmental/Experiential Design Best Environmental/Experiential Design
Unique Partnership: Brand
FRANCE
The Bread Exam
  • McCann - Paris
  • Spinneys Supermarket - Lebanese Breast Cancer Foundation - AUBMC Hospital
  • Best of Show
PURPOSE (Formerly Positive World Impact): Public Service Unique Partnership: Brand
Direction
GERMANY
The Wish
  • SERVICEPLAN GERMANY
  • PENNY
  • Grand
Film Craft Direction