Estelle is an award-winning strategist at Saatchi & Saatchi, and is currently the strategic lead on Etisalat, a top telco account in the UAE.
Her top-tier agency experience covers a broad portfolio of accounts including P&G, PepsiCo, Reebok, Adidas, Dubai Tourism, and more.
She currently ranks No 2 Strategist in the Middle East and Africa at the Loeries 2022.
She is a Grand Prix award winner at Cannes Lions, and a Yellow Pencil winner at D&AD.
Her work’s creativity and effectiveness have also been recognized at top award shows, with wins at Clio, Cresta, MENA Effies and Dubai Lynx awards.
Estelle's expertise extends to brand strategy, communication strategy, social and digital planning, and research.
Estelle is more than a strategist. She is also a humanitarian, and carries in her strategy work her profound curiosity about cultures, and her devotion to creating a real impact in people's lives.
Daniela González De La Vega is one of the female leaders in Social Media strategy and executive management in LATAM. She is responsible for shaping how successful brands enter, build, and create communities in the ever-evolving social landscape. With over 13 years of experience as a Digital Strategist focusing on Social Marketing and Digital Advertising, her expertise lies in developing and professionalizing strategic thinking in Social Media.
Daniela began her career as a Digital producer and Content Strategist for renowned companies such as Publicis, Dentsu, and S4 Capital. She has worked on local, regional, and global projects for top brands such as Spotify, Netflix, Meta, Amazon, Google, YouTube, and TikTok, among others.
Passionate about the intersection between digital marketing and the power of social media to impact culture and society, she continually seeks to understand new communities' and platforms' signals and behaviors to create value strategies for users and brands.
As an active member of the industry in Mexico, Daniela participates on the board of the Creative Circle of Mexico and has worked on digital equity and inclusion topics. She has also served as a Jury member in digital and strategic Categories for institutions like Creative Circle of Mexico, IAB, and TikTok For Business.
Presently, Daniela is the leader in the Social Strategy category and e2e social media solutions within Media Monks at a global scale.
Nina Bressau is VP, Strategy at Biolumina (Omnicom Health Group). She has over 9 years of global retail, CPG, and healthcare experience. She has founded several professional development initiatives and was recognized by Ad2Dallas in 2018 as a 32 Under 32 honoree for her extraordinary accomplishments in the Dallas advertising community.
Prior to Biolumina, Nina worked at natrel Health, Integer, GSW, and Landor. She has hands-on experience supporting several Fortune 500 companies such as Eli Lilly, AT&T, Procter & Gamble, FedEx and Kraft, as well as startups and non-profit organizations. Nina is also active in industry organizations including Together Digital
Oluwatobi Beckley Williams Creative Director and former Head of Creative Strategy at Insel Communications, Accra, Ghana. Asides building brands she lends her experience to mentorship programs across Africa, such as "For Creative Girls", she passionately supports purposeful campaigns, this can be seen in some pro bono campaigns she's worked on such as "Santa without a clause" and " Cece Yara's, let children be children" She had previously worked at the following advertising agencies: Noah's Ark Communications, 141 Worldwide (Now Nitro 121), Prima Garnet Africa, Ladybird Communications ltd and Insight Publicis. Through her career she has worked on various campaigns for global and local brands, namely; Shell, Spotify, Heineken, Etisalat, Visa, Dulux, Nestle, Orca Deco, Keystone Bank, Gulder, FCMB, AirtelTigo, Fidelity Bank GH... amongst others.
Venkata Bhonagiri is currently serving as Sr. Partner, Group Director, leading the strategy and analytics practice at Mindshare in Chicago, a global media agency network with over $35 Billion in total billings. He has over 13+ years of experience in media and consumer strategy, insights, and analytics. He developed, integrated, and scaled core service offerings, including business strategy within Mindshare. In his current role, he spearheaded multi-channel data-driven strategy, marketing, and implementation of bespoke global media solutions for major brands such as General Mills, Kimberly Clark, Dyson, Abbott and Discover.
Gino leads the strategy function at BBDO Guerrero, a multi-awarded marketing communications agency dedicated to its mission to bring Filipino creativity to a world stage. A strategist by training, Gino brings 20 years of hands-on strategy experience for brands at the local, regional and global levels.
Before BBDO Guerrero, Gino was VP - Corporate Strategy at SM Supermalls – one of SEAsia’s largest mall operators. At SM, he looked after the growth strategy for the business, guided the development of new malls and expansion projects while overseeing marketing for the group’s Premier Malls.
Prior to SM, Gino was Chief Strategy Officer at McCann Worldgroup Philippines, the country’s largest marketing communications agency at that time, where he led a diverse team of strategists covering expertise in brand strategy, social media, healthcare, eCommerce, digital media and data analytics. Under his leadership, McCann Philippines was a consistent effectiveness awards winner, for brands like Jollibee, Nestle’s Kit Kat and the Metro Manila Development Authority.
Thanks to frequent travel through the years, Gino is an “anyvore” who will try anything at least once. From river eel in Cambodia to reindeer in Finland and biltong in South Africa. He is partial, however, to a well-made Filipino sinigang.
Liam Brown, Strategy Director at McCann Worldgroup Canada, is an experienced strategic planner who has helped strategically guide some of Canada's best-known brands.
A multi-disciplinary planner with expertise in brand planning, creative strategy and communications planning, Liam has a wealth of experience across sectors, from retail to automotive to government and institutions.
A graduate of the London School of Economics, Liam also enjoys teaching scuba diving in his spare time.
Emily Canan is a Strategy Director with more than 10 years of experience in the B2B and CPG space, stewarding brands and steering them into the future. She brings extensive digital and social experience across Creative, Media and Content Partnerships to protect brands’ positionings and identify insightful territories for them to thrive. She guides and directs various types of projects and translates complex ideas into inspiring creative briefs and work.
Over 40 years in Consumer Behaviour and Brand Strategy. Retired as Senior VP and National Planning Director, J Walter Thompson, India. Currently Strategy and Research Consultant. Volunteers time and skill to women’s causes and social sector start-ups.
During her career, Mythili Chandrasekar worked on the entire spectrum of categories from foods, beverages, personal care, cars and bikes to sanitaryware, fertilizer and finance, across cities in India.
She is deeply passionate about shaping brand growth strategies, insight mining, sociocultural research, and creating behavioural change.
Her work extended to knowledge curation, creating new thinking frameworks, models, brainstorming tools and research methodologies, as well as writing and teaching.
Her personal mantras: continuous growth, practical wisdom; tangible contribution.
Federico brings more than 20 years of brand experience from both the client and agency sides. He cut his teeth working on global brands such as IBM and Coca-Cola in Argentina, his native country.
As a brand consultant for Interbrand and Brand Architecture International, Federico worked in diverse categories, projects ranged from activating “Chivas Life” to branding the city of Toronto. He joined BBDO in 2006 where he led some of their most iconic brands, such as Gillette, Johnson’s Baby and Bank of America. In 2013, he became the lead planner for BBDO HealthWork, a healthcare-focused joint venture of BBDO and CDM. He worked across many categories, including obesity (Novo), diabetes (Bayer), mental health (Allergan), flu (Genentech), and gastro (Takeda), to name a few.
He is currently Chief Strategy Officer at Havas Village X. Previously he served as EVP, Strategy Director at McCann Health where he leds the brand strategy team across all patient communication initiatives..
Federico is passionate about understanding people and their behaviors and believes that regardless of the category, brands can and should serve as catalysts for behavioral changes for good.
Jolene is a Group Strategy Director at Special, one of New Zealand's most effective and creatively awarded agencies. With over 10 years of experience in the industry, Jolene has worked with some of the world's most renowned brands, including Air New Zealand, Microsoft, Disney, DB Breweries, Mastercard, and Movember, among others.
Before joining Special, Jolene worked at Dentsu, PHD, and WiTH Collective, where she honed her cross-discipline strategy expertise and developed highly successful campaign that spanned media, creative, brand, experiential, and digital. This experience has led her to firmly believe that power of diverse perspectives and the unconventional use of channels can pave the way for exceptionally effective work.
Since joining Special, Jolene has been a driving force behind several notable projects, including revitalizing Kiwibank, the largest national bank in New Zealand, developing a global brand platform for NZTE, the country's economic development promotion agency, and successfully generating interest in life insurance for Partners Life, in a nation notorious for being underinsured.
She is passionate about injecting innovation and creativity to all areas of her work.
Grant is a planner with over 13 years’ experience from the land down under - Australia
He is an Iridium Effie winner and has won multiple awards for his work both in Australia and in NYC (Cannes, One Show, Effies, Webby's, Clio's etc).
In his role as Vice President, Brand Planning at Huge he leads strategy for Sportsbet, Ticketmaster and more.
Grant has a passion in helping brands find and live their purpose whilst developing the most effective strategies and creative work possible. Outside of work, Grant has been very active in advertising community coaching MAIP students, being an advisory board member for Miami Ad-School in Sydney and guest lecturing at multiple universities both in NYC and abroad.
Grant is a father to Henry, Husband to Julie and Dog Dad to Arty and Abe (two sausage dogs).
Giacomo Groff started his career at Ogilvy & Mather in New York, and later co-founded the digital hot-shop Ambulance, which was then acquired by M&C Saatchi Brazil. A cultural builder and business problem solver with an entrepreneurial background and a global perspective, Giacomo blends strategic creativity with technology to help companies create campaigns and experiences of value. He has led award winning Strategy teams at agencies internationally in Australia and Asia such as Clemenger BBDO (2017 Cannes Lions Agency of The Year, D&AD Agency of The Year Winner, Australian Effies Winner) and HUGE Inc. before joining R/GA in 2019. He holds a Master's in Business Administration from the Berlin School of Creative Leadership, and has extensive experience in markets such as USA, Brazil, Australia, China, Japan and Singapore, having led award winning work for Google, Visa, P&G, Johnson&Johnson, Bradesco, YouTube, next Bank, Agora Investments, Mars Foods, among other clients. Currently Giacomo has a regional Strategy role at R/GA, is a teacher at Miami Ad School, and a jury for the Effies Brazil and the AME NY Festival.
Maggie leads the brand practice and strategy team at Deloitte. She found her way into strategy because of her love of storytelling, game theory, and anthropology. She has led strategy for brands like Dos Equis, Samsung, Keurig/ Green Mountain, Lysol, truth, and Special Olympics. Her work with American Express on Small Business Saturday reframed the idea into the Shop Small movement - leading it become a nationally recognized holiday by Congress, an annual cultural phenomenon, and a pillar of the Amex brand. She was recognized by the United Nations for her consistent track record of building global, impactful brands. Her work and ideas have been featured in the New York Times, Harvard Business Review, The Wall Street Journal, and are even spotlighted in the Smithsonian Museum.
With over 13 years of experience working with world-leading brands in Latin America and the Middle East, Mona heads the Strategy team at Wunderman Thompson Dubai.
Prior to joining Wunderman Thompson, Mona worked at Geometry, where she focused on commerce projects across multiple industries. She was part of the team responsible for shaping the digital products and services and the digital experience ecosystem required to deliver business and consumer value. Including the development of the global e-commerce strategy for brands like Coca-Cola.
Earlier in her career, Mona spent +6 years working in creatives agencies in Lebanon and Brazil, where she started her career at prominent agencies including Isobar & Fischer America.
She has spent the last decade studying consumer behavior, designing brand positioning and building integrated campaigns for local and global clients across different categories and markets.
Mona’s work has won industry awards at different prestigious shows such as Cannes Lions Festival, Dubai Lynx, New York Festival and Effie. She has also been a member of juries for several industry-leading awards such as New York Festival, Effie, and WARC MENA Strategy. She will also be part of the jury at the 2023 Digital MENA awards.
She is currently pursuing a MSc in Behavioral Science at the London School of Economics, where she is applying behavioral science to analyze the impact of geographic conflicts in brand perception & sales through different scientific data tools and methodologies.
Dominque Hickey is Chief Strategy Officer for Howatson+Company. Previoulsly Dom was Head of Planning at DDB and has been leading the strategic thinking across the Westpac business for the past three years. In 2017 she was DDB Group’s employee of the year.
Starting out client-side Dom has worked in a diverse range of roles from designer and senior marketer to suit and strategic planner Dom has worked strategically on a broad range of industries including Financial services, Publishing, Retail, Loyalty, and FMCG.
Prior to DDB Dom has worked in CX and digital agencies as Head of Planning for Wunderman and Planning Director at Lavender.
A planner that doesn’t believe in silos, she is passionate about creating great work in any channel and working with collaborative integrated teams.
She is a part of the Smith Family iTrack mentoring program, the She Says mentoring program in Sydney and regularly supports young people within the industry teaching at Miami Ad School, ADMA and Comms Council.
Since 2016 Daniel Koller has been accelerating the development and transformation of the SevenOne AdFactory GmbH – the internationally awarded Innovation Hub of the European media-powerhouse “ProSiebenSat.1 Media SE”. In his role as Director Growth Concepts & Consulting and Creative Director, Daniel is constantly challenging and reinventing how brands can drive maximum impact with creative storytelling.
Daniel and his Team are responsible for the growth-minded new business and co-creation strategy with wich the company has reaped significant achievements over the last years. This includes not only the successful European TV entry of Estèe Lauder’s subsidiary “MAC Cosmetics” with the tailormade 360° Content Brand “Perfect Shot by MAC” in 2019, but also creative lighthouse projects like the nation-wide discussed integration of retail partner Penny into the reality TV show Promi Big Brother.
In the beginning of the COVID-19 pandemic Daniel teamed up with Friedrich-Paul Spielhagen to found “dashomeoffice.com” a creative hub with the mission to raise awareness for underrepresented socially relevant Topics by creative Campaigning and PR Agenda Setting. Their first campaigns for germanies leading victim assistance NGO “Weisser Ring” not only became a talk of nation but were also includes in the collection of the German Historical Museum as a cultural asset.
Before Daniel’s move to ProSiebenSat.1 Media SE, he was Brand & Marketing Communications Director for the Cologne Tech-StartUp Crowdfox, which generated double-digit million sales in its first business year. As an award winning creative mind and expert for digital transformation, he looks back on many years of experience in the agency business as well as various stations in consulting.
In addition Daniel is also cofounding Partner of “Snipkids”. The Berlin based production company - with over 10 years of experience in film and media production with children, schools & governmental institutions - also comes with an own casting pool of more than 300 kids-presenters, frequently participating in editorial media productions.
Half Korean, half Austrian, and a creative strategist turned CEO. Andreas sets the strategic and creative vision for DDB Group Hong Kong, one of Hong Kong’s most successful creative agencies, focused on helping brands achieve an emotional advantage across the entire costumer journey.
Andreas’s work has regularly been recognised at local, regional, and international award shows including Cannes Lions, Effies, the Tangrams, and the WARC Prize for Asian Strategy. He was named Campaign Asia’s Planner of the Year in 2013 for North Asia and in 2017 for Greater China. In 2019, Andreas was listed among Campaign Asia’s 40 under 40, which recognizes the top rising talent from the Asia-Pacific region and their efforts to positively influence the industry.
He is a published author in the field of cross-cultural consumer research, and an avid writer for industry publications such as ClickZ, Marketing Magazine, Campaign Brief Asia, Campaign Asia, and the WARC Blog. He also frequently lends his views on stage at international marketing conventions such as Advertising Week in Tokyo, DigiCon in Manila, and ADSTARS in Busan.
Andreas is fluent in German, English, Korean, and claims to know how to get himself into trouble in Russian.
In his free time, Andreas likes to illustrate comics, try not to injure himself during CrossFit, and film arts & crafts YouTube videos with his daughter.
I currently work as head of strategy VMLY&R in Dubai with some of the best brains and hearts in the industry.
I’m extremely proud to share my days with such an inspiring bunch of people - despite the occasional ‘drive-by questions’ that requires an immediate answer!
I’ve been playing the agency game for quite a long time now and yet feel as if there’s still way too much to learn and discover.
I’m absolutely passionate about finding human tensions (or creating them). I feel they keep us, strategy and creative folks, on our toes, always searching for the new and the different but always in a brutally real and human way.
And that’s the beauty of being paid to poke culture on a daily basis.
Career-wise I’ve been around. Having worked with phenomenal minds across a few different continents with Ogilvy, OgilvyAction, Geometry, Leo Burnett and Uber before stepping into this force of nature called VMLY&R. Have worked across pretty much every category under the Sun. From FMCG to Automobiles to Restricted products to E-commerce marketplaces and so on. I love all things creativity, but have a soft spot for the words conversion, commerce and anything else remotely connected to impact.
Feeling honored to join the judging panel for the AME Awards at the New York Festivals and can’t wait to see some great work.
25+ years of experience in brand strategy for major industries (food, drinks, automotive, fashion, energy, finance, entertainment, retail, sports, politics..) both on multinational communication agencies and brand consultancy side. Planning Director for DDB and Publicis Italia, then founder of Q invent and currently CSO and Partner of Leagas Delaney Milan.
Master Degreee in Marketing and Communication (Publitalia ’80).
Specialist in brand and communication strategy for global and local brands.
Solid experience as an executive in managing and directing international projects/clients/teamworks, team building, nurturing new talent, developing corporate culture.
Professional bias towards people and culture, change understanding and innovation.
Throughout a planning career stretching 20 years, Ole has led the debate and set direction for famous brands in almost every category. He was the global planning lead that helped drive Gillette to historic heights, resurrected lost passions in the Saturn brand, and inspired award-winning work on brands like The Economist, Guinness and Mercedes-Benz. He incited Americans to discover the adventure of Sabra hummus, ignited emotions on old icons such as Jim Beam, and mined cultural tension in places as disparate as Tbilisi, Georgia and the Middle East. A passionate practitioner of planning, Ole has been a featured speaker at global planning events such as the Cannes Advertising Festival and the APG conference, as well as an Adjunct Professor at Columbia University and Fordham University.
In more than 8 years of experience working with the group, Ketan has had the opportunity of working on a wide array of brands across diverse sectors like CPG (J&J, Lipton, Ocean), Alcobev (Diageo), Sports & Entertainment (NBA, Disney+ Hotstar, Sony ESPN, Spotify), Apparel & Footwear (PUMA, Lee Cooper, Campus), Banking & Insurance (LIC, AIA), Gaming (MPL, Tencent), Retail (Big Bazaar, fbb) and Logistics (Porter) to name a few.
As a custodian of the brands he’s worked on, he’s managed several responsibilities from delivering effective and insightful communication to integrating with different disciplines (22feet Tribal Worldwide – digital | FTW – gaming | media) to provide solutions which go beyond the realm of standard communication. He loves winning and often finds himself in the thick of new business pitches.
With his roots in entrepreneurship and pedigree in the form of Masters in Integrated Marketing Communications from Northwestern University and Masters in Commerce from Mumbai University, Ketan comes with a total experience of 10+ years, first running a start-up and then with DDB.
He’s a stationery hoarder who loves his whiskeys, cocktails and beers. He loves attending concerts across the world and is extremely passionate about sports (especially cricket), and the music he listens to.
Anneliese Rapp is a Group Strategy Director at Anomaly.
An art lover and economics nerd, her passion in strategy is to drive business impact for brands through cultural impact. She adores the discipline because it keeps you endlessly curious and always on your creative toes.
As a German-American who has lived and worked on both sides of the Atlantic, she combines a unique global experience and perspective with deep local expertise. At Anomaly in Berlin, she has led the strategy to reinvigorate iconic legacy brands like Porsche, Rimowa, Gaggenau and L’Occitane en Provence, as well as to develop disruptive answers for change-agents like Instagram, TikTok, Tinder and Google.
Prior to joining Anomaly five years ago, Anneliese spent her career at 72andSunny both in LA and NY. There, she helped shape and grow brands like Target, Starbucks, Cheerios, Google, Starbucks, Seventh Generation and Tillamook. Along her journey, Anneliese’s work has been recognised with Effies, Jay Chiats, Pencils and other awards.
Outside of agency life, Anneliese can be found skiing backcountry, mentoring diverse talent, exploring Berlin's vibrant creative culture, dabbling in entrepreneurial projects and spoiling her dog Olive
Ekta Relan is Chief Strategy Officer at Lowe Lintas India. Always keen to interpret and reinterpret life, people, stories, technology, culture, past, future, contradictions and everything in between. Ekta is someone who can create a comprehensive analysis and then flip to lateral flights of fancy with equal ease.
Ekta has about 20 years of experience that spans across advertising and marketing. Her career started with Lintas India, then moved to Unilever where she spent 8 years in India and Singapore in global marketing roles. She then worked with Sapient Nitro Singapore, exploring ways to bring together people thinking and eco-system thinking.
Multiple campaigns for brands and social organizations like Singapore Health Promotion Board, led by her strategic thinking have won awards like Effie and Spikes. She has frequently been judging at Effies & WARC Asia Prize and author of many articles published.
She drives the thinking for brands like; Tata Tea, Dabur (FMCG company), Havells (FMEG company), Tata Cliq (e-commerce platform), Motilal Oswal (Financial service company), SBI Life (Insurance), Bajaj Avenger motorbike, Too Yumm (snacking brand).
Ekta’s cross-cultural and diverse experience drives her to view every problem from multiple lenses. Her pursuit is to anchor all her thinking right at the intersection of commerce, culture and content.
A creative strategist with a past in data investigation. After a few years in Google as a data analyst I joined the advertising industry mixing a data-heavy background with tech enthusiasm and pop culture obsession. In Publicis Italy/Le Pub I lead the strategic thinking for some of our premium and luxury clients.
Juie is a Strategy Director at DDB Chicago working on the US Army account. Originally from Mumbai, India, Juie grew up in a melting pot of rich cultural diversity. The fascinating environment of socioeconomic, cultural, religious and gender differences were a perfect habitat for birthing curiosity about the human condition, something she continues to find an anchor in through her decade long career. In her last seven years at DDB, she has worked across insurance, telecom, beverages, QSR and the government sector. Juie spends her weekends collaborating with her Bonsai-artist parents to set up India’s first Bonsai e-commerce platform.
As a lifelong learner, Juie is passionate about design, equity and the intersection of the two disciplines. She makes it a point to give time to young immigrants and young women trying to break into advertising.
Shingo joined McCann Erickson of McCann Worldgroup Japan as of February 2023 as a Strategic Planning Director. Previously he was an Associate Strategy Director at R/GA Tokyo, Japan where he'd work on a client such as NIKE . Prior to joining R/GA he was at Publicis Groupe Japan.
Shingo initially started his career in this industry at the headquarters of Dentsu in Tokyo, Japan as an account planner at the Sports division dealing with broadcasting rights for various sports with the rights holders including (but not limited to) FIG (Federation Internationale De Gymnastique), ITTF (International Table Tennis Federation), JFA (Japan Football Association), R&A (Royal and Ancient Golf Club of St Andrews), IMG (International Management Group) and many more.
Shingo enjoys identifying issues/problems and understand why they are the real issues/problems through his research and data analysis and develops strategies and provide solutions. Fascinated by the idea of using good mixture of left + right brain.
Almost 20 years of experience. Dissara made numerous contributions to the advertising industry.
He served as a judge, speaker, and mentor both locally and internationally. He is a curriculum
director for the Real Estate Sales and Marketing Association of Thailand (RESAM). Working closely
with Chula Unisearch on the development of many curriculums, as well as serving as a thesis
advisor for Silpakorn University's Faculty of Innovative and Communication Technology. He led Yell
Advertising for 13 years, growing it to be one of the hottest Thai advertising companies,
according to Campaign Brief Asia. In addition, he expanded the agency's network to ASEAN
under the name Yell International, which is based in Singapore and works on a regional scale.
Mim has 15 years’ experience in using creativity to make stories matter for brands, businesses and even governments.
Her work includes helping not-for-profits smash fundraising goals, building thought leadership platforms for support tech companies as they enter new markets and creating behaviour and culture change programs for federal government departments and pharmaceutical companies designed to re-orient operations around user/patient problems, and the support they need.
Based in Sydney, Mim’s client experience includes some of the world’s best loved brands with diverse (and often dispersed) audiences and needs including Atlassian, eBay, Grok Ventures, American Express, Lung Foundation Australia, ALDI and Snapchat. She has also worked for start-ups in industries as diverse as finance, recruitment and human resources, technology, design and retail. Her early career was spent in academia as a lecturer and tutor at the University of Wollongong.