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Retail Stores & eCommerce
The Most Useful Shoebox in the World
  • Finalist
  • SINGLE
  • CANADA
  • Innocean Worldwide Canada, Inc
  • Merrell
Package & Product Design: Products & Services Retail Stores & eCommerce
  • Ian MacKellar - Executive Creative Director
  • Linda Carte - VP, Creative Director
  • Kevin Belanger - Associate Creative Director
  • David Strasser - Associate Creative Director
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Explore Other Winners

Social/Environmental Good: Charity/Non-Profit
 PERU
If you're outdoors, you need to protect yourself
  • McCann Lima
  • League Against Cancer
  • Bronze
Collaborations & Partnerships: Best Use Social/Environmental Good: Charity/Non-Profit
Small Budget/Big Idea
 PERU
The most famous griller in Peru
  • McCann Lima
  • Burger King
  • Bronze
Direct & Collateral: Best Use Small Budget/Big Idea
Audio/Radio
 USA
Sonic
  • McCann New York
  • Mastercard
  • Bronze
FINANCIAL: Use of Discipline/Medium Audio/Radio
Corporate Image
 USA
True Name by Mastercard
  • McCann New York
  • Mastercard
  • Bronze
FINANCIAL: Business to Business Corporate Image
Integrated (Mixed Media)
 POLAND
Ok, Babcia
  • McCann Poland
  • Mastercard
  • Bronze
FINANCIAL: Use of Discipline/Medium Integrated (Mixed Media)
Corporate Image
 POLAND
Safe Waze 2 Shop
  • McCann Poland
  • Mastercard
  • Bronze
FINANCIAL: Consumer Corporate Image
Social/Environmental Good: Charity/Non-Profit
The Uncensored Library
  • MediaMonks
  • Reporters Without Borders
  • Bronze
Avant-Garde/Innovative: Avant-Garde/Innovative Social/Environmental Good: Charity/Non-Profit
Creative Use of Data
 UNITED ARAB EMIRATES
Buy With Your Time
  • Memac Ogilvy
  • IKEA
  • Bronze
Creative Marketing Strategy/Effectiveness Creative Use of Data
Positive World Impact
 CANADA
Extinct Emojis
  • Miami Ad School Toronto
  • WWF
  • Bronze
Student: Medium Positive World Impact
Art Direction
 USA
Shamecards
  • MullenLowe Boston
  • Change The Ref
  • Bronze
Direct & Collateral: Craft Art Direction